Alerts within Kapoq are presented on a daily basis to review and action. This article covers how alerts are prioritized, the different ways to action them, and how to automate the work entirely.

Each dashboard contains a comprehensive set of alerts sorted by what we consider to be the most important tasks to tackle. Next to each Alert, you'll find an assigned dollar value which states the estimated financial impact of this action. This is a great way to help prioritize work so you're not spending time on small alerts that drive little to no impact on your performance.

Alerts will appear on the Dashboard page:

Selecting an Alert will take you to the opportunity.

Within the Alert, selecting each row or selecting all allows you to complete the designated task.

Depending on the Alert type and the Action, there will be alerts that allow you to execute a change directly from Kapoq, like above, allowing you to pause products advertised with low inventory that will likely sell through organically.

Products paused by Kapoq display an orange pause icon in the advertising grids, and you can filter to them using the Paused by Kapoq filter in Product Ads. For more on how pausing and re-enabling works, see the Re-enable Product Ads Alert article.

Not every alert needs action right away. From the Actions menu on any row, you can:

Use the Show Snoozed/Ignored toggle at the top of the alert page to review anything you've previously snoozed or ignored.

Sometimes an alert or opportunity is surfaced in Kapoq, but a change is not yet available through the API.

For example, the Insufficient Budget SP Campaigns Alert will surface when the time in budget is less than 100% for the previous date. This Alert should help define how much budget you should allocate for each campaign to stay in budget 24 hours of the day, but the Action does not process a change directly in Kapoq as the Amazon API is currently limited.

There is also an Insufficient Budget SP Accounts Alert, which uses AMS data to tell you when an account has reached its daily budget cap for Amazon Sponsored Products, including the time the cap was first reached.

By selecting Action Taken, the system will take note that a change happened outside of Kapoq. During our next API sync, Kapoq will confirm if the Action Taken accomplished the Alert presented and the specific Action will be removed from the Alert list.

Rather than actioning alerts manually, many alert actions can be fully automated at the advertising account level, including pausing and re-enabling product ads for both sponsored ads and DSP line items. See Full Automation within Advertising for setup.

All automated changes are recorded in the Advertising Change Log for review.

If you have any questions about advertising alerts, don't hesitate to reach out to our support team.