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Advertising Alerts & Opportunities

How to Leverage Advertising Alerts & Take Action

Shelby Rothenberg avatar
Written by Shelby Rothenberg
Updated over 2 years ago

Alerts within Kapoq are presented on a daily basis to review and action.

Each dashboard will contain a comprehensive set of alerts sorted by what we consider to be the most important tasks to tackle. Next to each Alert, you’ll find an assigned dollar value which states the estimated financial impact of this action. This is a great way to help prioritize work so you’re not spending time on small alerts that drive little to no impact on your performance.

To take advantage of Alerts within Advertising, Alerts will appear on the Dashboard page:

Selecting an Alert will take you to the opportunity.

Within the Alert, selecting each row or selecting all, allows you to complete the designated task.

Depending on the Alert type and the Action, there will be alerts that allow you to execute a change directly from Kapoq, like above, allowing you to pause products advertised with low inventory that will likely sell through organically.

Other times, there will be alerts and opportunities surfaced in Kapoq, but a change is not yet available through the API.

For example, the Campaign Insufficient Budget Alert will surface when the time in budget is less than 100% for the previous date. This Alert should help define how much budget you should allocate for each campaign to stay in budget 24 hours of the day, but the Action does not process a change directly in Kapoq as the Amazon API is currently limited.

By selecting Action Taken, the system will take note that a change happened outside of Kapoq. During our next API sync, Kapoq will confirm if the Action Taken accomplished the Alert presented and the specific Action will be removed from the Alert list.

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