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Re-enable Product Ads Alert

How Kapoq decides when to pause product ads for inventory and when to re-enable them, including DSP line items and automation options

Written by Shelby Rothenberg

Kapoq monitors your inventory position and alerts you when product ads should be paused to protect low inventory, and when it's safe to turn them back on. This article covers how those alerts work together, how the calculation is made, and how to automate the full cycle.

When Kapoq Recommends Pausing Ads

Kapoq will surface an alert to pause (disable) product ads when either:

  1. There is zero fulfillable inventory for the product, or

  2. There is insufficient committed inventory to cover demand during your lead time, even without ads driving additional sales

In these situations, continuing to advertise spends budget accelerating sell-through of inventory that will likely sell organically, or drives traffic to a product that can't ship promptly.

Products paused by Kapoq display an orange pause icon in the advertising grids, and you can filter to them using the Paused by Kapoq filter in Product Ads.

When the Re-enable Alert Appears

The Re-enable Product Ads Alert appears once you have sufficient committed inventory again.

Committed inventory = fulfillable + inbound + reserved

For the alert to trigger, your total committed inventory must cover the daily demand calculation during lead times (without ads). In other words, Kapoq waits until your inventory position can support advertising again before recommending you turn ads back on.

Both Lead Times and Daily Demand are driven by your Inventory Restock Settings. To review or update them, see the Inventory Restock Settings and Inventory Restock Setting Overrides articles.

DSP Line Items

The Low Inventory SKUs and SKUs Without Fulfillable Inventory alerts also include DSP tabs.

Because the DSP API does not allow pausing individual products, DSP alerts work a little differently from sponsored ads. Kapoq flags a line item when every recently advertised product in that line item is either out of stock or low on fulfillable inventory. You can then pause the line item directly from the alert, or automate pausing and re-enabling in the Full Automation settings.

When inventory recovers, the re-enable automation will turn the line item back on.

Automating Pausing and Re-enabling

Rather than actioning these alerts manually, you can fully automate both pausing and re-enabling in the advertising account-level settings, for both sponsored ads and DSP line items. See Full Automation within Advertising for setup.

All automated changes are recorded in the Advertising Change Log for review.

Need Help?

If you have any questions about pausing or re-enabling product ads, don't hesitate to reach out to our support team.

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