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Event Stakes
Event Stakes

Let's walk through what Event Stakes are, examples, and how to set them up

Yuliya Duffy avatar
Written by Yuliya Duffy
Updated over 2 years ago

This article goes over Event Stakes in Kapoq, organized in the following sections:

  • What are Event Stakes?

  • Examples of Event Stakes

  • How to Set-Up Event Stakes

What are Event Stakes?

Event Stakes are Kapoq’s notation system which allow you and your team to document significant moments or events of potential impact. These Event Stakes can be assigned at the Marketplace, Account, or product levels and are stamped in time to help provide transparency, track performance changes, and help drive impact analysis. Event Stakes appear in many charts such as on the Product Detail Pages or within the Analytics Performance and Comparison tools. They also allow you to conveniently view relevant metrics in the same space, to ultimately help construct a full picture around the Event Stake and its impact on your KPIs and goals.

Examples of Event Stakes

Kapoq automatically generates Event Stakes for two scenarios: The day your account is connected to Kapoq, and in times of Low Stock. Otherwise, Event Stakes are created up to your discretion. Here are some common examples of Event Stakes:

  1. Prime Day, Black Friday, Cyber Monday, Cyber 5

  2. Lightning Deals, Coupons, and other Amazon Promotions

  3. Major content changes, optimizations, rebranding, new A+ Content, or new Storefront

  4. Launch of new advertising or keyword strategy or campaign(s)

  5. External marketing push (social media promotion, email marketing campaign, influencer event, podcast, etc.)

  6. Launch of new product, bundle, or variation group

  7. Relevant seasons or holidays (e.g., back-to-school season, Valentine’s Day, Mother’s Day, Cinco De Mayo)

  8. Significant Review or Rating change (e.g. increasing from a visual 3.5 star to 4 star rating)

How To Set-Up Event Stakes

To Create Marketplace or account/brand level Event Stakes, navigate to Content > Event Stakes, and click on “+ ADD STAKE” at the top right of the module.

Then fill in the name of the Event Stake, input a description (optional), set the start/end date, and the determine the marketplace or account/brand associated with the event.

To create an item level Event Stake, navigate to the specific product detail page.

Click on the “Event Stakes” Tab at the product-level view (SKU, ASIN, or Parent ASIN level), and proceed to “+ADD STAKE” at the SKU level.

Once in place, Event Stakes will appear across Kapoq’s charts.

Note: Product Level Event Stakes will only appear in Analytics Performance and Comparison tools when products are selected and filtered for. To filter for Products, select the funnel / filter icon next to the Product Name and the chart above the table will then filter performance metrics and display the Event Stakes added within that date range. Screenshots below:

If you have any questions or need support to set up Event Stakes, please reach out!

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