ENHANCEMENTS
Advertising
Rest of Search bid modifiers have been added as a setting in the Parameters section of the Campaigns grid providing levers to adjust settings.
An average dayparting automation schedule can be viewed at the strategy and account levels. To view, enable 'automated' and open the dayparting schedule, shown below:
Top of Search Impression Share has been added as a metric to the Campaigns and Targets grids in Manage Campaigns.
Ad Change Log now defaults to the last 7 days instead of the last 30 days to improve performance.
Target ASIN column has been added to the Target grid bulk upload file.
Inventory
A tab for Vendor inventory has been added that displays inventory position, weekly demand, sales, and more by item. Please note the lowest level Amazon provides Vendor inventory metrics via API is by week.
There is a new alert and corresponding opportunity grid for closed shipments that need reconciliation due to differences in received versus shipped units. 📣
Unit Forecasting workbook will now pull in historical sales data for Vendor accounts; please note the only setting that does not currently function for Vendor accounts in the workbook is Lost Sales.
Draft Shipments tab in Manage Inventory now has filterable columns.
Listings
Demand Curve chart in the listing details Insights section had a few enhancements including having the X and Y axis swapped, zero price items removed, and the data point size is dependent on the number of units sold for easier analysis.
Accounting
COGS can now be uploaded for items without price using the currency method option
BUG FIXES
Content Audit during initial load would display the audit as being disabled for all items that were still pending
Customer LTV tab did not indicate it was reloading if a brand and/or account filter was changed while on the page
Review categories were not always saving once selected
Performance stats were not flowing into the strategy settings step of the Ad Strategy walkthrough when entering the walkthrough via the ‘Add Strategy’ button
Clicking on an item in the New Advertising Opportunities grid was either throwing a 404 error or taking the user to a completely different listing detail page
Target grid was not updating when strategy-level ACOS was modified