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Walmart Advertising Support

Written by Shelby Rothenberg

Kapoq is in the process of building full support for Walmart.

Currently, we have broad functionality for Walmart in the manage tab of the advertising module, but Walmart data has not been expanded to other modules.

Current functionality includes:

  • Full bid automation including all related settings at every level except for the following:

    • Inventory awareness [not supported yet]

  • Keyword harvesting and negation, including the ability to harvest between Amazon and Walmart accounts in either direction

  • All editable fields in the Manage grids including budgets, bids, and Kapoq-specific settings

  • Walmart-specific platform and placement modifiers

  • Customizable metric chips and the related chart

  • Ad bid approvals and processing

  • Dayparting Automation and Manual Support

  • Budget Groups and Strategy assignment

  • All bulk upload templates and exports

  • Ability to view Walmart ad stats alongside Amazon ad stats, and combined within the metric chips and chart

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