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Kapoq DataLink - Data Sources & Schema

Outlined are the details to Kapoq's DataLink

Shelby Rothenberg avatar
Written by Shelby Rothenberg
Updated today

The Kapoq DataLink offers the seamless extraction and transfer of Amazon and Walmart data to your preferred destinations, including data warehouses and BI tools like PowerBI, Tableau, or Google Looker Studio.

Here are the data sources currently available (with more to be added):

  1. Advertising Target Data

  2. Advertising Ad Group Data

  3. Advertising Campaign Data

  4. Amazon DSP Data

  5. Amazon Product Level Sales Data

  6. Amazon Seller Traffic

  7. Amazon Vendor Traffic

Regarding the frequency in which the data updates, Kapoq Data Connector tables refresh nightly, typically completing between 1:00 and 2:00 AM Central Time.

Data Schemas:

AdvertisingTargetData

  • TargetId

  • Date

  • Impressions

  • Clicks

  • Cost

  • Orders

  • AdSales

  • CampaignId

  • Campaign

  • StartDate

  • EndDate

  • CampaignType

  • TargetingType

  • CampaignStatus

  • CampaignServingStatus

  • CurrentBudgetMarketplaceCurrency

  • CostType

  • AdFormat

  • DynamicBiddingStrategy

  • TopPlacementModifier

  • ProductPagePlacementModifier

  • PlacementRestOfSearchModifier

  • TopOfPageClickShare

  • ProductPageClickShare

  • AdGroupId

  • AdGroup

  • AdGroupStatus

  • Target

  • TargetStatus

  • BidMarketplaceCurrency

  • KapoqBid

  • MatchType

  • ExpressionType

  • KeywordType

  • ProductTargetType

  • MaxAcos

  • Currency

  • Strategy

  • BudgetGroup

  • SalesChannel

  • Account

  • Brand

  • IsAccountActive

  • IsBrandActive

  • LastUpdated

AdvertisingAdGroupData

  • Date

  • Impressions

  • Clicks

  • Cost

  • Orders

  • AdSales

  • CampaignId

  • Campaign

  • StartDate

  • EndDate

  • CampaignType

  • TargetingType

  • CampaignStatus

  • CampaignServingStatus

  • CurrentBudgetMarketplaceCurrency

  • CostType

  • AdFormat

  • DynamicBiddingStrategy

  • TopPlacementModifier

  • ProductPagePlacementModifier

  • PlacementRestOfSearchModifier

  • TopOfPageClickShare

  • ProductPageClickShare

  • AdGroupId

  • AdGroup

  • AdGroupStatus

  • Currency

  • Strategy

  • BudgetGroup

  • SalesChannel

  • Account

  • Brand

  • IsAccountActive

  • IsBrandActive

  • LastUpdated

AdvertisingCampaignData

  • Date

  • Impressions

  • Clicks

  • Cost

  • Orders

  • AdSales

  • CampaignId

  • Campaign

  • StartDate

  • EndDate

  • CampaignType

  • TargetingType

  • CampaignStatus

  • CampaignServingStatus

  • CurrentBudgetMarketplaceCurrency

  • CostType

  • AdFormat

  • DynamicBiddingStrategy

  • TopPlacementModifier

  • ProductPagePlacementModifier

  • PlacementRestOfSearchModifier

  • TopOfPageClickShare

  • ProductPageClickShare

  • Currency

  • Strategy

  • BudgetGroup

  • SalesChannel

  • Account

  • Brand

  • IsAccountActive

  • IsBrandActive

  • LastUpdated

AdvertisingDspStatisticsByReportDateAndLineItem

  • Advertiser

  • Account

  • Brand

  • Date

  • Order

  • LineItem

  • Creative

  • CreativeSize

  • CreativeType

  • TotalCost

  • Impressions

  • TotalDetailPageViews14d

  • TotalAddToCart14d

  • TotalSales14d

  • Clicks

  • UnitsSold14d

  • Purchases14d

  • DetailPageViews14d

  • AddToCart14d

  • NewToBrandPurchases14d

  • TotalNewToBrandUnitsSold14d

  • NewSubscribeAndSave14d

  • TotalUnitsSold14d

  • TotalPurchases14d

  • TotalSubscibeAndSaveSubscriptions14d

  • Sales14d

TotalSales (Vendor & Seller)

  • Date

  • Account

  • Brand

  • SKU

  • ASIN

  • ParentASIN

  • TotalQuantity

  • TotalSales

SellerTraffic

  • Date

  • Account

  • ASIN

  • ParentASIN

  • BuyBoxPercentage

  • PageViews

  • Sessions

VendorTraffic

  • Date

  • Account

  • ASIN

  • ParentASIN

  • GlanceViews

Data Sources - Coming Soon (TBD):

Inventory (Vendor and Seller) - SKU Level > Account, Brand, Fulfillable, Reserved buckets, Inbound buckets, and higher level stats (OOS days, lost sales $, avg. fulfillable qty, avg. DOC)

Product Level Ad Data

Any questions or additional sources needed? Please feel free to reach out!

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