🔄 Why use an alternative message?
If some variables are missing from a member’s profile, your original message may end up awkward or broken.
To avoid that, Kanbox allows you to define an alternative message that will be used only when key data is unavailable.
✏️ When is the alternative message triggered?
As soon as you insert one of the following variables in your message:
{{job title}}{{company}}{{industry}}{{location}}
👉 A "Alternative message" block will appear automatically in the message editor.
You can use it to write a fallback version that only relies on safe variables like {{firstname}} and {{lastname}}.
👥 What happens during a multi-recipient send?
When sending a message to multiple people at once (from the Inbox, a Pipeline, or a campaign):
✅ Profiles with all required variables filled will receive the main message.
⚠️ If one or more of those variables are missing, the alternative message will be sent instead.
💡 This ensures that every recipient gets a clean, natural message, no matter how complete their LinkedIn profile is.