The Follow/Unfollow Method: A Proven Growth Strategy
The follow/unfollow method is one of the most effective and natural ways to grow your Instagram account.
It’s simple: Kenji follows users who are likely to be interested in your content, based on the set of targets you choose. This increases the chance that they’ll follow you back.
How the Follow-Unfollow Method Works
🔑 Connect Your Account
To get started, log in with your Instagram credentials. This step is required to enable the follow/unfollow feature. Once connected, Kenji will begin optimizing your activity in the background.
🎯 Set Your Targets
Targets are Instagram accounts or hashtags your ideal followers already follow or engage with.
Choose them manually, or
Use Kenji’s Targeting Suggestions to simplify the process.
👉 You can learn more about setting up your targeting in the dashboard.
➕ Following Stage
After setup, Kenji begins following users from your Target list.
Starts slow, around 15–20 follows per day, to mimic natural activity.
Within 24–48 hours, your account is warmed up, and Kenji can begin following more users daily—depending on your setup, account health, and other growth factors.
👀 Boosting Visibility
To increase your chances of getting noticed, Kenji also views stories posted by the users it follows. This creates organic interaction and raises your chance of being followed back.
➖ Unfollowing Stage
After 2–4 days, Kenji unfollows the same users it followed earlier, regardless of whether they followed back.
If someone does follow you back, Kenji will like 1–3 of their recent posts to maintain the connection and keep engagement going.
✅ Whitelisting
Kenji automatically protects your existing connections:
Everyone you followed before connecting your account is whitelisted and won’t be unfollowed.
You can also manually add users to your Whitelist anytime to safeguard important connections.
Why Is Unfollowing Part of the Strategy?
Following users helps get your profile seen. But unfollowing is equally important:
Keeps your following count balanced.
Prevents you from hitting Instagram’s 7,500-following limit.
Ensures Kenji can continue following new users to fuel long-term growth.
Bottom Line
That’s how Kenji uses the follow/unfollow method to grow your account safely and effectively.
While this strategy has its limitations, it remains one of the most effective organic growth methods when done correctly.