'When should I start running my referral program' is a question we get asked a lot.
Kickbooster is a great tool to use to give your campaign that final boost it needs to hit your target by leveraging off of your existing list of contacts and followers. It's also a great tool to use to entice completely new contacts to help promote your campaign.
We've seen many campaigns succeed when launching their referral program on Day 1 of their campaign. We've also seen many campaigns succeed when launching midway and promoting the referral program to their accumulated list of contacts and backers at that point.
Whatever way you lean towards should really depend on your current following, contact list and timeframe of your campaign. Here are a couple suggestions:
- Launch Kickbooster when you've built up a list of backers and you want to motivate them to help you spread the word. If you can build up a contributor base to activate and engage, the referral program can act as the final boost to get your campaign to its goal.
- Launch your Kickbooster referral program as soon as your campaign launches. This works best if you already have a list of people you want to promote your rerferal program to. Industry contacts, media outlets, bloggers, and YouTubers make great Boosters so if you have already built up a list of contacts, let them know about your referral program right away so they can grab a Booster link and start talking about you campaign with their audiences.
Another thing to consider here is that if you are liaising with higher-end media outlets that may ask for a prototype/sample to review before promoting your campaign, you will definitely want to make sure you've begun your referral program earlier in the campaign to allow time for things like this.
In short, the timing of the launch for your referral program is really up to you. We have seen success either way, but as you can see, it can often depend on their list of contacts accumulated before the launch of the campaign.