How do I set up and connect Google Analytics to my campaign?

Learn how to create a Google Analytics account, connect it to your crowdfunding campaign and your referral program.

Kickbooster Team avatar
Written by Kickbooster Team
Updated over a week ago

Kickstarter and Indiegogo gives you the ability to utilize Google Analytics in order to receive additional data about the performance of your campaign.

While you can leverage the data received by Google Analytics to better understand your campaign's performance, Kickbooster uses it as a tracking method, in addition to platform-specific tracking methods, to help track and gather information about referred pledges made to your crowdfunding campaign.

In this article, you will find information on the following:

Creating a Google Analytics 4 Property

To use Google Analytics for your Kickstarter and Indiegogo campaign, you must add a GA4 tracking ID (can also be referenced as Google tag ID, Measurement ID, or simply, a tracking ID — usually starts with a "G-"), however, you will first need to create a Google Analytics 4 property in order to get a tracking ID.

New GA4 Property

If you're new to Google Analytics and are creating a new GA4 property, we recommend referencing this article.

Migrating Universal Analytics Property to GA4

If you're already using Google Analytics and have an existing Universal Analytics property, Google has an option to migrate from Universal Analytics to GA4 using their Setup Assistant.

How to find your GA4 tracking ID

Once you have your GA4 Property set up, you can then reference this article to find your GA4 tracking tag ID.

Adding your GA4 tracking ID to your Campaign

If you're launching a referral program for a Kickstarter or Indiegogo campaign, you need to add your GA4 tracking ID to your campaign settings page so Kickbooster can connect to it and start tracking referrals.

CLICK HERE to learn how to add Google Analytics to a Kickstarter campaign.

CLICK HERE to learn how to add Google Analytics to an Indiegogo campaign.

Connecting Kickbooster to Google Analytics


  • Kickbooster automatically detects the tracking ID that is placed in your Kickstarter or Indiegogo campaign settings page.

  • If you require a change to the tracking ID that is being detected, all you need to do is update the tracking ID in your Kickstarter or Indiegogo campaign settings in order for us to detect the new ID.

    • It can take up to 4 hours to detect an updated tracking ID. Please reach out to if the new tracking ID is not being displayed after this time.

If your GA4 tracking ID has been successfully added to your campaign page, Kickbooster will detect your tracking ID and will display it in your Settings page.

1. To connect Kickbooster to your Google Analytics tracking ID, click 'Connect Now'.

2. You will then be prompted to log into your Google Account and allow Kickbooster access to your Google Analytics.

Note: Ensure that you are logging into the same Google Account associated with your Google Analytics account with the corresponding GA4 tracking ID. Logging into the incorrect account/not authorized user email account will not allow you to connect.

3. If done correctly, your Settings page will indicate that Kickbooster is successfully connected to your Google Analytics.

And now, you're good to move onto the next step — adding Kickbooster as a collaborator to your campaign!

Based on where you're launching your campaign, you can reference either of the following articles to help you complete the next step:

If you're still running into an issue with your Google Analytics after reviewing this article, please contact our support team at We're here to help!

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