Klaviyo is a marketing automation platform built for eCommerce businesses.
By integrating Kickbooster with Klaviyo, you can automatically sync affiliate and customer referral data—helping you create smarter, more personalized email campaigns.

In this article, we’ll walk you through:

What the Integration Does

When you connect Kickbooster to Klaviyo, Kickbooster will automatically send affiliate-related events and properties into your Klaviyo account.

Events Sent from Kickbooster

Event Name	Description
Kickbooster - Affiliate Applied	When someone applies to your referral program
Kickbooster - Affiliate Application Accepted	When an affiliate’s application is approved
Kickbooster - Affiliate Signed Up	When an affiliate signs up for your referral program
Kickbooster - Affiliate First Referral	When an affiliate earns their first referral
Kickbooster - Affiliate New Referral	When an affiliate earns any new referral
Discount Code Changed	When an affiliate’s discount code is changed

These events can be used to trigger automated emails, flows, or add affiliates to specific segments in Klaviyo.

Properties Passed to Klaviyo

Along with events, Kickbooster also sends affiliate properties that you can use to personalize your emails and create targeted campaigns:

Property	Description
Kickbooster - Referral Program	The name of the most recent active referral program the affiliate joined.
Kickbooster - Referral Program Currency	The currency used in the referral program (e.g., USD, CAD).
Kickbooster - Referral Reward	The reward percentage or amount offered to the affiliate.
Kickbooster - Referral Code	The affiliate’s unique discount code. (e.g., JETSWIN)
Kickbooster - Referral Offer	The offer provided to customers who use the referral link/code (e.g., “10% off”).
Kickbooster - Referral Link	The affiliate’s unique referral tracking link.

Note: For affiliates in multiple referral programs, Kickbooster uses the latest active program to sync affiliate properties.

Benefits of the Integration

Welcome affiliates with personalized onboarding emails.
Notify affiliates automatically when they earn rewards.
Segment affiliates based on program, activity, or reward tiers.
Create targeted campaigns for top performers or inactive affiliates.
Automate re-engagement to boost affiliate retention and activity.

How to Connect Kickbooster to Klaviyo

Log in to your Kickbooster account and navigate to Account Settings.
Go to the Integrations tab, find Klaviyo, and click Install.
When prompted, click Allow to grant Kickbooster access to your Klaviyo account.
Once connected, Kickbooster will begin automatically sending affiliate events and properties to Klaviyo.

How to Confirm the Integration is Working

After setup, go to your Profiles tab in Klaviyo and check for existing affiliate records.
➤ If the integration is successful, your affiliates will now appear as profiles in Klaviyo.
To test the sync, sign up as a new affiliate to your own referral program.
➤ After signing up, confirm that this new user appears in your Klaviyo profile list.

Notes:

The integration currently syncs new affiliate activity after the connection is established. Previous events are not retroactively synced.
Affiliate emails are automatically sent by Kickbooster and remain active after integration. To modify these settings, visit Affiliate Email Settings.

Example Use Cases

Below are example flows and segmentation ideas using Kickbooster data, along with ways to personalize emails using affiliate properties.

Welcome Flow for New Affiliates

Automatically welcome new affiliates as soon as they signup.

Triggered by the Kickbooster - Affiliate Signed Up event, with trigger filter signup_source equals booster_page.

Celebrate First Referral

Send a congratulatory email when an affiliate gets their first referral.

Triggered by Kickbooster - Affiliate First Referral

Re-Engagement Campaigns

Segment and reach out to affiliates who haven't made a referral recently.

Create segment with condition What someone has done (or not done) , Person has Kickbooster - Affiliate New Referral, zero times, in the last, 30 days
Create flow Triggered by Created Segment

Personalizing Emails Using Affiliate Properties

You can personalize your email content using the affiliate properties Kickbooster sends to Klaviyo, making your communication more relevant and engaging for each affiliate.

How To Personalize Your Emails in Klaviyo

Open your email in Klaviyo (flow or campaign).
Click into text block and insert profile-based dynamic fields (also called personalization tags in Klaviyo). You access the dynamic fields either by
1. clicking on 'Personalization', and finding the relevant Kickbooster property under 'Custom' or
2. click out of text block, then click 'Preview & test' and look for the relevant property on the righthand menu, then right click to copy text.
Preview your email to ensure the variables display as expected.

Need Help?

If you have questions about your Klaviyo setup or how to build flows with Kickbooster data, feel free to reach out to our support team at team@kickbooster.me — we’re happy to help!

🆕 Integrating Kickbooster with Klaviyo