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Adding Extra Parameters to Your Affiliate Links for Enhanced Tracking
Adding Extra Parameters to Your Affiliate Links for Enhanced Tracking
Kickbooster Team avatar
Written by Kickbooster Team
Updated over 3 months ago

Kickbooster's "Extra Parameters" feature allows Shopify program owners to append custom parameters to their referral links. This enables you to track Kickbooster conversions through third-party tracking software, providing you with insights to your referral programs.

In this article we cover the following:


What are Extra Parameters?

Extra parameters are custom tags added to the end of your referral links. These tags can capture additional information about the traffic and conversions generated through your links, which can then be tracked using third-party analytics and tracking software.

Benefits of Using Extra Parameters

  • Enhanced Tracking: Collect more detailed data about your referral traffic.

  • Integration with Third-Party Tools: Use the data collected to track conversions through other analytics and tracking platforms.

How to Set Up Extra Parameters

  1. Go to program's Settings

  2. In General, go to Extra redirect params and add your extra parameters

Common parameters include:

  • utm_source

  • utm_medium

  • utm_campaign

  • Any custom parameter that suits your tracking needs.

Format Parameters Correctly

  • Parameters should follow the format: parameter_name=parameter_value. Multiple parameters should be separated by &. For example:

    utm_source=facebook&utm_medium=social&utm_campaign=summer_sale

Frequently Asked Questions

Q: Can I use multiple extra parameters in one link?

Yes, you can append multiple parameters by separating them with an ampersand (&).

Q: Will extra parameters affect the functionality of the referral link?

No, extra parameters will not interfere with the referral link’s functionality. They are added to the end of the URL and used for tracking purposes.

Q: What if my third-party tracking software doesn’t recognize my custom parameters?

Ensure that your tracking software is configured to recognize and record the specific parameters you are using. Consult the support documentation of your tracking software for guidance.


We hope this guide helps you make the most of the extra parameters feature in Kickbooster.

If you have any questions or need further assistance, please don’t hesitate to reach out to our support team at team@kickbooster.me.

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