Overview
Topic trackers surface the most important signals from your customer interactions.
Kickscale currently includes Feature Requests and Objections as built-in topic trackers.
These trackers help you spot trends, quantify themes, and drill down to the exact sentence where a customer raised a point.
How Topic Trackers Work
Every time Kickscale analyzes a customer conversation, we extract relevant insights for each active topic tracker.
What gets extracted
Objections: e.g., pricing, value, ROI, data compliance, integrations.
Feature Requests: e.g Bugs, Integration Request, UX Improvements
Kickscale then categorizes each extracted insight into a predefined category.
This creates clean, structured data you can explore over time.
Exploring Topic Insights
You can review all topic insights in the Insights section of your Workspace.
1. View overall trends
You see a chart showing how topics appear across conversations.
You can switch between:
Percentage view: In what percent of interactions a topic appeared.
Absolute numbers: How many times a topic appeared over time.
2. Filter your view
Refine your analysis by using filters, such as:
Meeting Types
Users
Deals
Interaction Type (Meetings or Calls)
This helps you understand trends within specific segments of your sales process.
3. Drill down into a topic category
Click any topic category (for example: Objections → Data Compliance) to open a detailed view.
A dialog shows:
All conversations where the category appears
The extracted insights
The exact customer utterance when you hover over an insight
This gives you a fast and objective way to jump from a high-level trend to the real customer sentence behind it.
Use Cases
Topic trackers support teams across your revenue organization.
For Sales Leaders
Monitor objection trends over the last 30–90 days.
Identify new blockers emerging in the market.
Improve deal strategy using real customer signals.
For Product Teams
Track feature requests and understand demand patterns.
Validate roadmap priorities with unbiased data.
For Marketing
Understand messaging gaps.
Learn which objections appear most in specific customer tiers.
Tips & Best Practices
Review topic trends weekly to spot early shifts.
Combine filters to uncover deeper insights, such as objections by tier or by rep.
When investigating a trend, always click through to the conversation list to validate context.
Use extracted sentences as training material for your team.
If you need further assistance, feel free to reach out to us at support@kickscale.com.