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Creating Lead Objects in Salesforce from Knock2 Company Identifications

Create Lead Record in Salesforce

Knocky avatar
Written by Knocky
Updated over a month ago

Overview

This guide will walk you through the process of creating a segment and setting up a workflow in Knock2 to automatically find and send relevant prospects to Salesforce when a company match occurs.


Step 1: Creating a Segment

  1. Navigate to Segments

    • Log in to Knock2 and go to the Segments section.

    • Click on New Segment.

  2. Define Your Segment

    • Enter a name for your segment, e.g., UK Leads.

    • Click Create.

  3. Apply Filters

    • Select relevant filters to define the segment.

    • For example, if you want to segment leads by country, select Country: United Kingdom.

    • Additional filters you may want to apply include:

      • Industry/Sector

      • Employee Count

      • Exclude Active CRM Opportunities: Select leads that are not tracked or have CRM statuses such as Future Opportunity, Lost, etc.

    • Once filters are applied, click Save Changes.


Step 2: Creating a Workflow

  1. Navigate to Workflows

    • Click on the Workflows tab.

    • Select New Workflow.

    • Enter a name for your workflow, e.g., UK Prospects Salesforce.

  2. Define Workflow Source

    • Choose Company Leads as the data source.

    • Select an existing segment (e.g., UK Leads) or create a new one if needed.

  3. Set Persona and Outputs

    • Select a Persona: This step ensures Knock2 finds relevant contacts associated with the matched company.

    • Select Add Lead to Salesforce as the output action to create lead records in Salesforce.

  4. Review and Activate

    • Review your selections to confirm:

      • The workflow will trigger when companies that match the UK Leads criteria are identified.

      • A Lead record will be created in Salesforce under the selected Persona.

    • Click Submit to save the workflow.

    • If needed, you can disable the workflow after saving.


Results

  • When a relevant website visitor matches the segment criteria, Knock2 will automatically find associated prospects and create Lead records in Salesforce.

  • The lead Source will indicate Knock2 as the origin.

This automation ensures that your sales team receives high-quality, relevant prospects directly in Salesforce, improving engagement and conversion rates.

Example of a Lead Object from Company Feed:

Example of a Report of Knock2 Leads:

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