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Using Plays in Knock2

Written by John DiLoreto

The Plays tab is the automation hub of Knock2. Plays let you automatically route your best‑fit visitors to your CRM or outbound tools based on clear rules you control. This article walks through how to create, review, and edit a play.


What Plays Do

Plays allow you to:

  • Automatically send qualified contacts to your CRM

  • Trigger actions based on score, title, behavior, and more

  • Route high‑intent leads into campaigns or sales tools

  • Reduce manual lead routing and follow‑ups

Once a play is live, it runs automatically in the background.


How to Create a Play

  1. Navigate to the Plays tab

  2. Click Create

  3. Give your play a clear name (for example, Contacts to HubSpot)


Step 1. Choose Your Source

Select where the data will come from:

  • Choose Contacts if you want to pass individual people

  • Other sources may be available depending on your setup


Step 2. Apply Filters

Next, define which visitors should trigger the play.

Examples include:

  • Lead score greater than 50

  • Job title exists

  • Specific company size or industry

Only contacts that meet all selected filters will move forward.


Step 3. Select Timing

Choose when the play should run:

  • Immediate runs the moment a match is identified

  • Other timing options may be available depending on your configuration


Step 4. Choose Outputs

Outputs define what happens when a visitor qualifies.

You can choose one or multiple outputs, such as:

  • Add contact to HubSpot

  • Add contact to Outreach

  • Push to a sales engagement platform

Select your desired output and click Continue.


Step 5. Review and Create

On the final screen, review all selected steps:

  • Source

  • Filters

  • Timing

  • Outputs

When everything looks correct, click Create.

✅ Your play is now live and running automatically.


Editing an Existing Play

To update a play:

  1. Click View on the play

  2. Click Edit

  3. Modify any step as needed

  4. Save your changes

Updates apply immediately after saving.


Need Help?

If you have questions about play design, filtering logic, or automation best practices, our support team is always happy to help.

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