Your Lead Score in Knock2 tells the platform which companies and buyers are the best fit for your business. This powers scoring, filters, Slack alerts, and workflows.
This guide shows you where to set it up and how to update it.
Where to Edit Your Lead Score
You can access your Lead Score settings from either location:
Contacts tab → click the three dots (•••) → select Lead Score
Accounts tab → click the three dots (•••) → select Lead Score
Both locations open the same Lead Score editor.
What You Will Fill In
You will see two main fields:
1. Ideal Company Type
Write a sentence describing the types of companies you want to target.
Example:
“North American SaaS companies with 20–200 employees and strong inbound traffic.”
2. Buyer Personas
Write a sentence describing the roles that usually buy your product.
Example:
“Sales, Marketing, RevOps, or Growth leaders.”
Knock2 reads this text and turns it into scoring rules automatically.
Saving and Re-Scoring
When you update your Lead Score:
New visitors will immediately be scored using your new rules
Existing records are not rescored automatically
To re-score existing leads:
Select the rows you want
Click Score
If you would like help refining your Lead Score, message us in Intercom or email support@knock2.ai.