Your monthly roundup of everything we shipped. This was a big one — headlined by Buyer Committee Discovery, plus smarter scoring, tighter permissions, and a completely rebuilt Slack experience.
Jump to a section:
Buyer Committee Discovery
Lead Scoring Weights
Admin vs. Rep Permissions
Locked Filters
Deep-Linked CRM Records
Sorting Improvements
Email Digests
UTMs in Webhooks
Slack Notifications Redesign
Buyer Committee Discovery
Stop working one contact at a time. Knock2 now automatically identifies and adds the relevant members of a buying committee — so you're reaching the full decision-making group, not just the one person who happened to visit your site.
How it works: When a visitor is identified, Knock2 can automatically discover additional contacts within that account who match typical buying committee roles — think VP of Sales, Head of Marketing, RevOps, etc. This works at both the contact and account level.
Where to use it: You can trigger Buyer Committee discovery two ways:
From the dashboard — click into any contact or account and enable it manually.
Via Workflows — automate it so every new identification automatically enriches with the full committee.
Why it matters: Customers are already using this to dramatically expand the reach of their automated email flows. Instead of emailing one contact per account, you're now reaching 3-5 relevant buyers automatically. That's a meaningful increase in pipeline coverage without any extra manual work.
Lead Scoring Weights
Not every ICP dimension matters equally. Some teams care more about company fit (industry, revenue, employee count). Others prioritize buyer persona (title, seniority, department). Now you can tell Knock2 which to weight heavier.
How it works: In your lead scoring settings, you'll find a new weighting control that lets you adjust the balance between company score and persona score. Slide it toward company fit if firmographics matter most, or toward buyer persona if you're more title-driven.
Why it matters: This means your highest-scored leads actually look like your best customers — not just companies that match on paper with the wrong contact, or perfect titles at companies that are way outside your ICP.
Admin vs. Rep Permissions
New role-based permissions give you control over what different team members can access and modify inside Knock2.
Locked Filters
Create a saved filter view and lock it so teammates can view it but can't edit it.
How it works: When creating or editing a saved filter, toggle the lock icon. Locked filters are visible to the entire team but only editable by the person who created them.
Why it matters: If your team relies on shared views — "My Territory," "Enterprise Accounts," "High Intent This Week" — locked filters prevent accidental edits that throw off everyone's workflow.
Deep-Linked CRM Records
You can now jump directly from Knock2 to the corresponding account or contact record in your CRM with a single click.
Where you'll see it:
In the Knock2 dashboard — look for the CRM icon next to any contact or account.
In Slack notifications — each notification now includes a direct link to the CRM record.
Why it matters: No more copying a company name, switching to Salesforce or HubSpot, and searching. One click and you're there. Small thing, but it adds up to real time saved across dozens of records a day.
Sorting Improvements
You can now sort your contacts and accounts tables by four new dimensions:
Visits — see who's coming back most frequently
Lead Score — surface your hottest leads instantly
Employees — filter by company size at a glance
Revenue — prioritize by company revenue
Why it matters: Combined with filters, this makes it significantly faster to find the records that deserve your attention right now — without scrolling through everything.
Email Digests
Not everyone lives in the Knock2 dashboard — and they shouldn't have to. You can now receive a daily or weekly email digest summarizing your identified visitors.
How to set it up: Head to notification settings and choose your preferred frequency (daily or weekly). The digest includes a summary of new identifications, top accounts by activity, and high-scoring leads.
Why it matters: Great for founders, sales leaders, or anyone who wants the highlights without logging in. Also useful for stakeholders who need visibility but aren't running outbound day-to-day.
UTMs in Webhooks
UTM parameters are now included in webhook payloads. If a visitor arrived via a specific campaign, source, or medium, that data is now passed through to your downstream tools automatically.
Why it matters: This closes the loop between your marketing campaigns and the visitors Knock2 identifies. Your enrichment tools, CRMs, or data warehouses can now attribute identified visitors back to the exact campaign that brought them in.
Slack Notifications Redesign
We've completely rebuilt Knock2's Slack notifications from the ground up.
What's new:
New design and formatting — cleaner layout, easier to scan, better hierarchy of information.
Why it matters: For teams that live in Slack, this turns notifications from something you glance at into something you act on. See a high-intent visitor, click a button, and they're in your CRM and sequence in seconds.
Questions?
If anything here is unclear or you want help setting up a feature, reach out to us anytime — we're here to help.