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How Knock2 Measures Browsing Time

How Knock2 tracks and categorizes time spent on your site, and why browsing time is grouped into Visit, Browsed, and Engaged.

Written by Knocky
Updated over 2 weeks ago

Knock2 captures browsing time for every identified visitor — both total session time and time spent on individual pages. This helps you understand not just who visited your site, but how engaged they were when they did.


How Browsing Time Is Tracked

When a visitor lands on your site, Knock2 begins tracking their session. We record time spent on each page as they navigate, and we use activity signals — clicks, taps, scrolls, and other interactions — to measure engagement.


Because of how browsers work, browsing time is not always a perfect measurement. If a visitor lands on a page and doesn't interact further — no click, no scroll, no navigation — we can't always detect exactly when they left. Similarly, visitors occasionally leave tabs open in the background, which can inflate apparent session time.


We do our best to account for these limitations, but some imprecision is inherent to how web browsing works.


Browsing Time Categories

Rather than surfacing raw time data that may be imprecise, Knock2 simplifies browsing time into three categories. These give you a reliable, at-a-glance signal of how engaged a visitor actually was.


You'll see these labels in the Page Visits modal, contact and account drawers, and the Action Stack. Pages with very short visits show no label — the label only appears once a visit crosses the Browsed threshold.


Label

Time on Page

What It Means

(no label)

Under 10 seconds

Landed briefly

Browsed

10 seconds – 2 minutes

Spent meaningful time on the page — showed real interest

Engaged

2 minutes+

Meaningfully explored the page — high-intent signal



Tips for Using Browsing Time

  • Prioritize Engaged visitors. A contact with 2+ minutes on a page has demonstrated genuine interest — combine this with Lead Score to decide who deserves immediate outreach.

  • Use Browsed as a warm signal. Visitors in the Browsed category are worth paying attention to, especially if they hit high-value pages like pricing or your product overview.


Questions?

If you have questions about browsing time or how to use it in your filters and workflows, message us in Intercom or email support@knock2.ai.


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