Identifying who's on your website is only the first step. Activation means putting that data to work — automatically sending your identified accounts and contacts to the tools where your team takes action, like your CRM, sequencer, ad platforms, or Slack.
Account-level vs. contact-level data
Knock2 identifies visitors at two levels, and you can activate both:
Contact-level — a specific person is identified. You can push that named contact into a CRM, enroll them in a sequence, or notify your team.
Account-level — the company is identified but no specific person is. You can activate the account itself, and/or use Find Buying Committee to surface the right people at that company and activate them as contacts.
Ways to activate
Manually — open any contact or account record and use the Actions to push it to a destination or find its buying committee.
With Plays — set rules so matching identifications are automatically sent to a destination.
Where you can activate to
Knock2 supports a wide range of destinations, including:
CRMs — HubSpot, Salesforce, Attio
Sequencers — Apollo, Outreach, Lemlist, Instantly, HeyReach, Amplemarket, Smartlead, Unify
Ad audiences — Meta (and LinkedIn, coming soon)
Notifications — Slack, Microsoft Teams, email
Webhooks — send data anywhere, including tools like Clay, Zapier, and Make
Before a record is activated, Knock2 automatically enriches it so your destinations receive complete, ready-to-use data.
Questions?
Not sure how to activate a particular audience? Message us in Intercom or email support@knock2.ai.