The Analytics tab gives you a high-level view of how Knock2 is performing for your business — how much of your traffic is being identified, who's engaging, and how that's trending over time.
Where to find it
Open Analytics from the main left-hand navigation.
What you can see
Identification trends — how many accounts and contacts have been identified over your selected time range.
Engagement — how visitors are interacting with your site, including browsing depth.
Lead quality — how identified traffic breaks down by lead score and fit.
Source breakdowns — where your identified visitors are coming from (UTMs, referrers, campaigns).
Tips
Use the date range selector to compare periods and spot trends.
Pair Analytics with your Filters and Lead Score settings to understand which segments are driving the most value.
Questions?
Want help interpreting your numbers? Message us in Intercom or email support@knock2.ai.