Knock2 has two types of Website Visitor Identity:
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(1) Company Leads - the company visiting

(2) People Leads - the person visiting

With company leads, we can't identify the exact person, but we can automatically prospect your ideal decision makers using Personas.

To setup a Persona, open the dashboard and navigate to Company Feed.

Click in a row. In this case we'll click on Ethic.

Click "Create Persona". Give it a Title. Then click "Create Persona".

I'l title mine "General Manager". Then Click "Add Title". Enter the names of your ideal job titles and hit enter after each. In my case, I'll add the title "General Manager".

Select your number of leads, then click "Prospect"

Look at that! We found the General Manager! You can add them directly to a sequence by selecting an action.
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Personas can also be used in "Workflows" to automatically find prospects and action them each time a relevant company visits your website!

Workflows allow you to go beyond sequences to other Outputs such as creating Leads in Salesforce, creating Contact records in Hubspot, or pushing the contact to a Webhook to dozens of tools or Zapier!