When creating a campaign, you can choose from four campaign templates. Each provides a different starting configuration based on common advertising goals. This guide explains how each template is set up and what to consider when choosing one.
Quick Start
Best suited for: Advertisers looking for a simple, automated campaign setup
ROAS Target: 10
How it works: Uses automated bidding with a preconfigured ROAS goal, reducing the amount of manual setup required. Set your budget, select your hotels, and launch.
Use case: A hotel looking for a straightforward campaign setup without manually managing bids or targeting may choose Quick Start.
✅ A useful starting point for advertisers looking for a more automated setup.
Max ROAS
Best suited for: Advertisers prioritizing return on ad spend
ROAS Target: 17
How it works: Uses automated bidding with a higher ROAS goal, prioritizing advertising opportunities that are more aligned with that return target.
Use case: A hotel focused on maintaining a stronger return on its advertising investment may consider Max ROAS.
Max Clicks
Best suited for: Advertisers focused on generating traffic and visibility
ROAS Target: 3
How it works: Uses automated bidding with a lower ROAS goal, giving the campaign more flexibility to participate in available advertising opportunities and generate traffic.
Use case: A newly launched property looking to generate more traffic and build visibility may consider Max Clicks.
Custom Campaign
Best suited for: Advertisers who need specific targeting or greater flexibility over campaign settings
ROAS Target: You choose
How it works: Allows you to choose your ROAS goal, use Dynamic Bidding, and configure available targeting options for specific traveler segments, check-in dates, travel windows, and other supported dimensions.
Use case: A hotel that wants to apply specific traveler or booking-behavior targeting may choose a Custom Campaign.
Which should I choose?
Template | Automation | ROAS Target | Targeting Available? | Consider when... |
Quick Start
| Yes | 10 | No | You want a simple automated setup |
Max ROAS | Yes | 17 | No | ROAS efficiency is a priority |
Max Clicks | Yes | 3 | No | Generating traffic and visibility is a priority |
Custom Campaign | Optional | You choose | Yes | You need specific targeting or greater setup flexibility |
If you’re unsure which template to choose, consider your primary campaign goal and how much control you need over targeting and campaign settings. A templated campaign can provide a simpler automated setup, while Custom Campaign offers more flexibility when specific targeting is needed.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.