When setting up a Booking Holdings Sponsored Listings campaign, you can choose from four campaign options. Each one is designed to support a specific advertising goal - whether you are getting started, looking to maximize visibility, drive higher profitability, or take full control of your targeting.
Templated Campaigns include bid automation that adjusts bids based on a predefined ROAS goal (used as a threshold to guide performance).
Options available: Quick Start, Maximize ROAS, and Maximize Clicks.
Custom Campaigns offer full flexibility: you can choose to manage bids manually or enable automation and set your own ROAS goal.
This article outlines the available templates and provides examples to help you choose the one that best fits your needs:
Quickstart
Best for: Balancing search volume and profitability
How it works: Quickstart automatically optimizes bids to balance between visibility and return, using a ROAS goal of 10. It’s ideal for driving consistent results without overcommitting to either volume or conversions.
Use case: A hotel in Madrid wants to boost visibility while keeping booking costs efficient. Quickstart helps them stay competitive with minimal setup.
Maximize ROAS
Best for: Driving bookings with higher return on ad spend
How it works: Maximize ROAS prioritizes profitability by automatically adjusting bids based on a ROAS target of 17. The system focuses on increasing ROAS by reducing cost per click and cost per booking, helping you drive more efficient performance from your budget.
Use case: A luxury resort in Santorini wants to improve booking efficiency during high season. Maximize ROAS helps lower acquisition costs by prioritizing ad placements that are more likely to convert.
Maximize Clicks
Best for: Driving traffic and increasing visibility
How it works: Maximize Clicks focuses on ad impressions and clicks, automatically adjusting bids with a ROAS target of 3 to help increase exposure and reach. It’s ideal for generating awareness and attracting more potential guests.
Use case: A newly opened hotel in Lisbon wants to build awareness. Maximize Clicks helps drive more traffic to their property page during launch.
Custom Campaign
Best for: Targeting specific dates, audiences, or booking patterns
How it works: Custom Campaigns give you full control over targeting, bidding or pacing. You can manage bids manually or turn on automation and define your own ROAS goal. Ideal for advertisers with specific seasonal or audience strategies.
Use case: A business hotel in Tokyo wants to reach domestic travelers booking weekday stays. Custom Campaign allows them to precisely target that segment while choosing how to optimize bidding.
Summary
Template | Best for | How it works |
Quickstart | Balancing visibility and profitability | Automatically adjusts bids using a ROAS target of 10 to maintain steady performance |
Maximize ROAS | Optimizing Return On Ad Spend | Optimizes for higher conversion rates and lower cost per click/booking using a ROAS target of 17 |
Maximize Clicks | Increasing traffic and visibility | Prioritizes exposure and page views using a ROAS target of 3 to drive volume |
Custom | Full control over targeting and bidding | You define targeting and choose to set bids manually or enable automation with your own ROAS goal |
You can select a campaign template during the campaign setup process. If you’re unsure which option is right for you, reach out to our support team.