A Custom Campaign allows you to refine your campaign settings and targeting parameters. To create a Custom Campaign, follow these 5 steps (screenshots below):
Navigate to the Campaigns tab on the left-hand bar.
Click on + Create Campaign on the left-hand side.
Select Custom Campaign (last option) and click Next
Input the below Campaign settings and click Next
Select or input your Campaign Budget Amount and click Next
Input the below Ad Group settings and click Save Ad Group and then Next
Review Campaign Settings before clicking Launch Campaign
You are all set! Make sure you have also funded your account so your ad can go live. Read more.
Campaign Settings
Campaign Name
Start Date & End Date - If you select “Always On” the campaign will remain active until you manually deactivate it
Budget Type & Amount - The Budget is the maximum amount you are willing to spend for your campaign. You can choose between a Daily, Weekly, Monthly or Custom budget type and then select your budget amount. You can refer to the Budget recommendation on the right side of your screen
Goal - The ROAS (Return On Ad Spend) you would like to achieve with your campaign. E.g. for ROAS Goal = 10, you wish to generate $10 for every dollar spent. If you have opted for automation, the auto-bid will aim at reaching this ROAS goal
Pacing - Define how often your budget should be spent when opportunities arise. ASAP spends your budget on every opportunity right away. Evenly spends your budget evenly over the number of days remaining within a Budget Type and evenly within the given day itself
Bid Automation - The system will automatically optimize your bids to reach
your ROAS and budget goals
Ad Group Settings
Ad Group Name
Start Date & End Date - This will default to the campaign dates
Budget Type & Amount - Budget type is copied from the campaign. The sum of your ad group budget(s) can not be greater than the campaign budget
Base Bid - The highest amount you are willing to pay for a click for all hotels in the ad group. If automation is enabled this will be automatically determined for you
Hotels - This is where you’re able to select the specific hotels that you would like to activate within your campaign and ad group settings. Without this step complete your ad group will not be live. Click on Add Hotels > All Hotels > Tick the hotels you would like to activate > Click on Activate in Ad Group > Apply
Targeting (optional) - Targeting puts your ads in front of your desired audience, ensuring you increase your visibility for certain searches. Read more on how to set up targeting
Targeting Automation - Activate this feature to automatically target most-valuable audiences for your hotel without the need for manual updates. Targeting automation can help improve your campaign performance and budget utilization.
Check out the screenshots below to help you!
