Ad Group
Contains one or more ads that share similar targets: a combination of budget, bid, targeting, and entities. This level is what gets entered in the auction. Each campaign can have one or multiple ad groups.

Ad Group Name

The name you choose for your ad group. It should be reflective of your campaign goals. You most cases, you can use the same name as your campaign.

Balance

Remaining funds on your account. This is a pre-paid program so you will need to fund your account in order to get your campaign live.

Base Bid

This is the maximum amount you are willing to spend per auction, before your targeting settings applies. Note: due to our second price auction logic, you will never be charged the maximum bid amount if the next winner in the auction is less than your bid. Your ending CPC will default to .01 cent above the next winning bid amount. EX: Your ad group with a base bid of 1.50 wins the auction, however the next winning bidder was 1.40. You will only be charged 1.41.

Bid Automation

Turn on automation to have your bid automatically adjusted to meet your budget and goals.

Bid Boost
Targeting parameter that allows you to increases the bid amount on specific targeting characteristics by a set amount, without reducing overall eligibility. The minimum value when using Boost is US$0.25. E.g. if you have a bid of US$1.00 and a Boost of US$0.50, your cost will be US$1.50.

For auctions that don’t meet the configured criteria, the base bid will be used.

Bid Multiplier
Targeting parameter that allows you to multiply your base bid by the value you choose. The Multiplier minimum is 100%. E.g. if you have a bid of US$1.00 and a Multiplier of 150%, your cost will be US$1.50.

For auctions that don’t meet the configured criteria, the base bid will be used.

Budget
The maximum amount you are willing to spend. On Koddi Ads, a budget can be set at the campaign or ad group level. Time intervals can be daily, weekly, monthly or custom (from start to end date of the campaign)

Budget Type

Determines how often your budget starts over. Custom budgets are controlled by the start and end date.

Campaign End Date
The campaign will automatically deactivate on the date selected during campaign creation. If you select "Always on", the campaign will stay active. It allows you to pause and restart your campaign whenever you wish, without needing to create a new campaign.

Campaign Start Date
The campaign will automatically start on the date selected during campaign creation.

CPC
Cost per click = Spend / Number of Clicks

CTR
Click Through Rate or Click Rate = Clicks / Impressions

Current Balance

This represents the most up-to-date record of funds available in your account specifically for immediate use in your campaigns. It includes all disposable funds or payments that have been processed and are ready to be spent on running ads.

CVR
Conversion Rate = Number of Transactions (Purchases, Bookings...) / Clicks

Exact or Exact Match
Exact targeting limits your ad exposure to only the specific audience you select. A minimum base bid of US$0.75 is required to use Exact targeting.

Impressions
A metric used to quantify the number of times an ad is displayed to your target audience (sometimes referred to as "Ad View").

Opportunities

The number of times your ad was eligible to participate in an auction without limitations like budget constraints or targeting restrictions

Pacing

How often your budget should be spent when opportunities arise. ASAP spends your budget on every opportunity right away.

ROAS
Return On Ad Spend = Revenue / Cost. An industry standard metric that measures the amount of revenue earned for every dollar spent on advertising. For example, a ROAS of 5 means that you reached $5 in revenue for every $1 in spend. Similar to Return On Investment (ROI), ROAS measures the ROI of money invested in your digital advertising campaign.

ROAS Goal
The goal type is defaulted to ROAS (Return on Advertising Spend, i.e. Revenue / Spend). If you have activated bid automation for your campaign, automated bidding will aim at reaching your ROAS Goal. For example, if you set up a ROAS goal of 5, the automated bidding will aim at reaching $5 in revenue for every $1 in spend.

Second-Price Auction
A model wherein the winner of the auction pays $0.01 more than the next highest bidder for a click (different from a first-price auction). EX: Your ad group with a base bid of $1.50 wins the auction, however, the next winning bidder was $1.40. You will only be charged $1.41.

Share of Voice (SOV)

This standard marketing metric is used to compare your hotel's advertising to the total available advertising opportunities in your hotel's market. It allows you to gain insight into the number of times your ad has been shown to a traveler against the number of times it could potentially have been shown.

The calculation is:
SOV = (Impressions / Opportunities) * 100

Status (Campaign)
The "Pending" Campaign Status will automatically populate when creating a campaign. The status will become "Active" once the campaign starts and "Ended" once the end date has been reached. Status can also display "Paused" if the campaign has been manually paused.

Targeting

Add targeting to modify your base bids for specific audiences and help your ad group direct your spending toward your advertising goals.

Targeting Automation

Activate this feature to automatically target the most valuable audiences for your hotel without the need for manual updates. Targeting automation can help improve your campaign performance and budget utilization.

Total Balance

This represents the Current Balance plus any pending transactions from payment methods such as Wire Transfers. The Total Balance reflects the complete amount, including funds that are in the process of being deposited but are not yet available for immediate use. The Total Balance should always be equal to or greater than the Current Balance, as it accounts for all incoming funds and transactions.