Perhaps one of the biggest updates we’ve all been waiting for — automatic publishing of Instagram Reels is finally here! 🥳

Find out below how you can schedule your Reels for automatic publishing, and set a custom thumbnail to your Instagram video.

1. Auto-publish and collaborate on Reels content

Reels can be a valuable addition while attracting more users and engagement to your account. However, their manual posting can be time-consuming and stressful.

That’s why it’s great news that you can now bulk-schedule your Reels in advance, and we’ll take care of the publishing for you! Thanks to in-app team collaboration and other handy features, you can easily scale your content and grow your audience.

Let’s start by creating a new Reel:

Open Kontentino and make sure you’ve connected your Instagram account. Here’s how to connect your account. 🔗

Head to Posts and click on New post > upload your video (you can add a new video or select one from Media) > then select Reel in Post type on the right-hand side.

👉 Tip: While editing your post, toggle Share to feed on if you’d like your Reel to appear in your Instagram grid.

Add hashtags, tag teammates, and preview Reels in a grid

Making your content in Kontentino has great perks — for instance, you can easily add hashtags.

Click on the hashtag icon in Post text > select saved hashtag presets that you like to use regularly or add new ones.

You can also tag your teammates, assign tasks, and write notes and comments for others. Find all your communication stored right next to the preview of your Reel.

Do you want to make sure your content’s always looking great? Preview your Instagram posts — and now also Reels — in a grid format, and drag & drop them where they look their best.

Choose the date and time to schedule your Reel

Once you’re done with editing your Reel, click Save. In the post editor, select the date and time when your Reel will go out and click Schedule post.

And that’s it! Your Reel will go out automatically at the selected time. No more push notifications and setting reminders while you’re on vacation. 😊

Requirements & limitations

Auto-publishing is available for Instagram Business accounts.

You can publish single images, videos, Reels (i.e., single media posts), and posts containing multiple images and videos (i.e., carousel posts). Stories can be published via push notification in Kontentino's mobile app.

These are the requirements for publishing Reels in Kontentino:

  • Maximum columns (horizontal pixels): 1920.

  • The required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank spaces.

  • Duration: max. 15 minutes, min. 3 seconds.

  • File size: max. 100MB.

Are you experiencing problems with Instagram auto-publishing? Read our Instagram Direct Publishing Troubleshooting article. 🔗

2. Set a custom thumbnail to your video

On top of launching Reels auto-publishing, we’ve reactivated the option to add a custom thumbnail to your video in Posts.

You can easily add one when you upload or open a video. By moving the slider on the right-hand side, you can choose a snapshot of your video to use as a thumbnail.

Don’t forget to hit Set thumbnail before moving on to other tasks.

Now you know everything about our latest Instagram updates. 🎉 Let’s get to it right away, so you can focus on what really matters: creating more awesome content.

Do you have any questions? Let us know! 💬

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