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Media specifications

Learn the required media specifications for different post formats and social media profiles.

Natália Kimličková avatar
Written by Natália Kimličková
Updated over a week ago

Are you receiving error messages or emails stating that your media doesn't meet the official specifications? Our detailed article provides comprehensive information on the exact specifications required for each post format and social media platform.

Don't let technical hurdles hinder your content's success. Discover the exact specifications you need to meet in order to schedule and publish your posts seamlessly. From image dimensions to video codecs, this article has got you covered.

1. Facebook

➡️ Post type: Photo

  • File Type: JPG or PNG

  • Ratio: 1.91:1 (16:9) to 1:1

  • Resolution: At least 1080 x 1080 pixels

See the latest image size guidelines here.

  • Maximum File Size: 8 MB

  • Minimum Width: 600 pixels

  • Minimum Height: 600 pixels

  • Aspect Ratio Tolerance: 3%

➡️ Post type: Video

  • File Type: MP4, MOV or GIF

  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

  • Resolution: At least 1080 x 1080 pixels

  • Video Duration: 1 second to 241 minutes

  • Maximum File Size: 4 GB

  • Minimum Width: 120 pixels

  • Minimum Height: 120 pixels

➡️ Post type: Gallery

  • Videos are not allowed in the Gallery post type

  • Maximum number of images: 10

  • Other specifications are the same as for Photo posts

➡️ Post type: Link

  • The same specifications as for the Photo post type

➡️ Post type: Carousel

  • The same specifications as for Photo and Video post type

  • Maximum number of media: 10

2. Instagram

Post Text specifications:

  • Maximum characters: 2200

  • Maximum number of hashtags: 30

  • Maximum number of mentions: 20

➡️ Post type: Photo

  • Format: JPEG

  • File size: 8 MB maximum

  • Aspect ratio: Must be within a 4:5 to 1.91:1 range

See the latest image size guidelines here.

  • Minimum width: 320 (will be scaled up to the minimum if necessary)

  • Maximum width: 1440 (will be scaled down to the maximum if necessary)

  • Height: Varies, depending on width and aspect ratio

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

➡️ Post type: Reel

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

  • Frame rate: 23-60 FPS

  • Maximum columns (horizontal pixels): 1920

  • The required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank space

See the latest image size guidelines here.

  • Video bitrate: VBR, 25 Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 15 mins maximum, 3 seconds minimum

  • File size: 1 GB maximum

➡️ Post type: Story

Story image:

  • Format: JPEG

  • File size: 8 MB maximum

  • Aspect ratio: We recommended 9:16 to avoid cropping or blank space

See the latest image size guidelines here.

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

Story video:

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

  • Frame rate: 23-60 FPS

  • Maximum columns (horizontal pixels): 1920

  • The required aspect ratio is between 0.1:1 and 10:1, but we recommend 9:16 to avoid cropping or blank space

See the latest image size guidelines here.

  • Video bitrate: VBR, 25 Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 60 seconds maximum, 3 seconds minimum

  • File size: 100 MB maximum

➡️ Post type: Slideshow

  • The same specifications as for Photo and Video post type

  • Maximum number of media: 10

3. LinkedIn

➡️ Post type: Photo

  • Formats: JPG, GIF, and PNG

  • Images with less than 36152320 pixels - LinkedIn doesn't have exact dimensions restrictions. The only requirement is that the two dimensions [such as 1080 x 1080 pixels] cannot exceed 36152320 pixels

See the latest image size guidelines here.

  • GIF format supports up to 250 frames

➡️ Post type: Video

  • File format: MP4

  • Length: max 30 minutes, min 3 sec

  • File size: Between 75kb and 200MB

➡️ Post type: Gallery

  • Maximum number of images: 9

  • Other specifications are the same as for Image posts

➡️ Post type: Link

  • The same specifications as for Photo post type

➡️ Post type: Carousel

  • LinkedIn's API is not currently allowing carousel posts to be scheduled. As soon as this changes, this option will come back to Kontentino.

4. Twitter

Post text specifications:

  • Maximum number of characters: 280 characters

➡️ Post type: Photo

  • Format: JPG, PNG, GIF, WEBP

  • Image size: 5 MB

  • Animated GIF size: 15 MB

A GIF may fail during Tweet creation even if it is within the file size limit. Adhere to the following constraints to improve success rates.

  • Resolution should be: 1280x1080 (width x height)

See the latest image size guidelines here.

  • Number of frames: 350

  • Number of pixels (width * height * num_frames): 300 million

  • File size: 15 MB

➡️ Post type: Video

  • Video Codec: H264 High Profile

  • Frame Rates: 30 FPS, 60 FPS

  • Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)

See the latest image size guidelines here.

  • Minimum Video Bitrate: 5,000 kbps

  • Minimum Audio Bitrate: 128 kbps

  • Audio Codec: AAC LC

  • Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)

➡️ Post type: Gallery

  • The same specifications as for Photo and Video post type

  • Maximum number of media: 4

➡️ Post type: Link

  • The same specifications as for the Photo post type

5. Pinterest

Post text specifications:

  • Maximum number of characters for description: 500

  • Maximum number of characters for Pin title: 100

➡️ Post type: Photo

  • File: PNG or JPEG

  • Max file size: 10 MB

  • Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds

See the latest image size guidelines here.

➡️ Post type: Video

  • File: MP4, MOV or M4V

  • Encoding: H.264 or H.265

  • Maximum file size: up to 2 GB

  • Video length: Minimum 4 seconds, maximum 15 minutes

See the latest image size guidelines here.

6. Google Business Profile

➡️ Image specifications

  • Video format is not supported

  • Image file type: JPEG or PNG

  • Max file size: 10 MB

  • Resolution: The recommended resolution is 720 pixels tall and 720 pixels wide

➡️ Text specifications

  • Maximum number of characters for description: 1500

  • Maximum number of characters for voucher code: 10

  • Maximum number of characters for terms and conditions: 500

If you have any questions or problems, don't hesitate to contact our Customer Support. 💬

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