Abandoned carts are a common challenge in e-commerce, where potential customers leave items in their cart without completing the purchase. Addressing this issue can significantly enhance your store’s conversion rates and overall sales.
Our automated abandoned cart recovery feature is specifically designed to help you reclaim these lost opportunities.
Why abandoned cart recovery matters
Studies show that over 70% of shopping carts are abandoned before completing a purchase. An effective abandoned cart recovery strategy can convert a significant portion of these abandoned carts into completed sales. By automatically sending reminders to customers, you can significantly increase your store's conversion rates and keep your products top of mind for potential buyers.
Automatic abandoned cart recovery on LAMA
We provide an abandoned cart recovery service that kicks in automatically when a user starts the checkout process but doesn't complete it. This includes two emails:
First Reminder: Sent on the same day the cart is abandoned. It reminds the shopper of what they’ve left behind and encourages them to complete their purchase.
Second Reminder: Dispatched on Day+1, this email emphasizes urgency. It alerts the customer that their cart will soon expire, encouraging them to act quickly to secure their items.
These emails are designed to engage customers at critical moments—first by reviving their interest and then by nudging them towards making a decision before it’s too late.
Manage cart recovery on your shop
You can find and manage this feature by navigating to:
Store > Settings > Emails
Conclusion
Implementing an abandoned cart recovery system is essential for your business. With Lama's automated cart recovery feature, you can effortlessly convert abandoned carts into sales, enhancing your store’s conversion rate and overall customer engagement.