The first time you analyze a brand URL, Landra saves the brand profile it builds — the name, product, category, ingredients or features, claims, and testimonials it pulled from your site. That saved profile means you never have to start from scratch again.

Click New page → from anywhere in the app. Instead of asking for a URL you've already given us, Landra asks which brand the page is for. Pick one and you go straight to choosing a format — no waiting for analysis, because we already have it.

If you've saved several brands, you'll see them listed with the product and the exact URL each one was analyzed from, so two products from the same store are easy to tell apart. With more than a handful, a search box appears.

Picking a saved brand to build from is free on every plan. Viewing and editing your brand profiles is a Pro feature (see below), but starting a page from one is not.

Once you're in, a bar at the top of the walkthrough shows which brand and product the page is for, with a Swap brand button if you picked the wrong one. If that brand already has pages, Landra also offers to reuse the settings from the last one — offered, never applied automatically.

At the bottom of the same window is Add a brand, or re-analyze one. Paste any URL and Landra analyzes it — about 40 seconds — then saves it as a brand profile. You keep answering the walkthrough while that runs in the background.

Pasting a URL you've already saved re-analyzes it. That's the thing to do when your product page has changed: Landra picks up whatever is new on your site, and any fields you edited by hand are kept as you wrote them.

Click Brand profiles in the left sidebar (on mobile, open the menu from the avatar button and tap Brand profiles). You'll see each brand you've analyzed. Open one to review and edit everything Landra learned about it.

Managing brand profiles is a Pro feature. On Starter you'll see the area with an upgrade prompt — one click moves you to Pro and unlocks it immediately. Your profiles are still created and used automatically on every plan; Pro is what unlocks viewing and editing them.

AI analysis gets you most of the way, but you know your brand best. In the Brand profiles area you can edit fields directly — fix a product name, adjust a claim, refine your ingredients or features, or clean up testimonials. Changes save automatically. Your edits are preserved: if you ever re-analyze the URL to pick up fresh details, the fields you've changed by hand aren't overwritten.

Because Write with Landra, Improve with Landra, and every new generation draw on this profile, keeping it accurate directly improves the copy Landra writes for you.

Still need help? Click the chat bubble in the bottom-right corner of any signed-in page, or email hello@getlandra.com.