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The Comparison module: build a you-versus-them table

Edit the comparison table's columns and rows, add a second competitor, turn the verdict row on or off, and write cells that actually land.

Written by Ezra from Landra

The Comparison module puts your product next to the alternatives and lets the reader decide in one glance. Landra writes the first version from your brand analysis; everything in it is yours to change.

A comparison table with the brand column highlighted, two competitor columns, four criterion rows, and a verdict row

Open its settings

Click the table on the canvas, or open it from the Structure tab's Page Tree. The Edit tab opens with the comparison panel.

The Edit tab open on the Comparison module, showing the Treatment switch, the Columns fields, and the Rows list

Treatment: standard or premium table

Standard renders two stacked lists, yours and theirs. Premium table renders the grid above, with your column highlighted and a tick or cross in every cell. You can switch between them at any time; both use the same content.

Columns

  • Your column (us) is your brand or product name, shown in the highlighted column.

  • Their column (them) names what you're being compared against. Use a category, like "Standard kids' multivitamins", rather than a named rival.

  • Second competitor (optional) adds a third column. Fill it in when there are genuinely two different alternatives worth separating.

  • Second competitor column is the switch beside it. Turn it off to hide the third column while keeping everything you typed, so you can put it back without retyping.

  • Brand logo URL replaces the name pill at the top of your column with your logo.

  • Verdict row adds a final summary row: a tick under you, a dash under everyone else.

The Second competitor field with its column switch, the Brand logo URL field, and the Verdict row switch

Rows

Each row is one thing you're comparing. Click Edit > on a row to open it, Add Row to add one, and the ✕ to remove one. A row has:

  • Criterion, the label down the left. A leading emoji is optional and reads well.

  • Your value, Their value, and the second competitor's value if that column is on.

Writing cells that land

The table is a glance, not a paragraph. A few rules keep it readable:

  • Keep cells to one thing. A tick, a cross, a bare number with its unit, or a short price. If a cell needs three words to explain itself, the criterion is doing too much.

  • Use "?" when you don't know. It renders as a muted question mark, which is honest and still scans.

  • Frame every row so your column is the good answer. Write the criterion as the thing you want to be true of you. "Iron-free" with a tick in your column, never "Contains iron" with a tick in your column, which reads as a confession.

  • Four or five rows is plenty. Pick the differences that actually decide the purchase, including one or two tied to the angle of the page.

  • Only claim what you can back. Everything in this table is a claim about you and about someone else.

Restyle it

The Style sub-tab in the same panel sets this module's text size, fonts, and colours on its own, without changing the rest of the page. See How to restyle a single section or component.

Want Landra to rewrite the table for you instead? Use ✦ Improve this section from the section's ⋯ menu in the Structure tab and say what should change. See Improve with Landra.

Still need help? Click the chat bubble in the bottom-right corner of the editor, or email hello@getlandra.com.

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