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How Lawbrokr Works

Updated over 3 weeks ago

Who this is for: Intake teams and marketing teams

Lawbrokr is a conversion and intake platform designed to replace static contact forms and unify how law firms capture, qualify, and route new inquiries.

Rather than relying on generic forms or disconnected tools, Lawbrokr creates a structured, guided intake experience that improves conversion rates and standardizes lead data across all channels.

Lawbrokr sits between your marketing channels and your intake systems.

The Lawbrokr Workflow, End to End

Step 1. A Potential Client Clicks

A potential client reaches your firm through a digital channel, such as:

  • Your website

  • Google Ads

  • Meta Ads

  • Google Business Profile

  • Legal directories

  • Social media or email campaigns

Every channel routes into a Lawbrokr experience instead of a static form.

Step 2. The User Enters a Lawbrokr Funnel

A funnel is a guided intake experience built around a single goal, usually one practice area or campaign.

Funnels:

  • Ask structured, intentional questions

  • Reduce friction

  • Improve completion rates

Funnels are designed for clarity and conversion, not long form intake.

Step 3. Questions and Logic Guide the Experience

Inside each funnel, Lawbrokr uses:

  • Structured question types

  • Singular logic

  • Optional Dead End Pages

This allows firms to qualify leads without overwhelming users or creating complex branching logic.

If a user does not qualify, they can be redirected without creating a submission.

Step 4. The User Submits Their Intake

When a user completes the funnel:

  • A submission is created

  • Conversion tracking fires

  • Source attribution is captured

  • Notifications and integrations are triggered

This happens at the Submission or Thank You Page.

Step 5. Responses Are Managed in Lawbrokr

All submissions appear inside Response Management, Lawbrokr’s inbox-style interface.

Response Management allows teams to:

  • Review submissions

  • Assign statuses, Pending, Accepted, Declined

  • Filter and sort responses

  • Download raw data as CSV

This keeps intake organized and auditable.

Step 6. Data Is Pushed to Your Systems

Lawbrokr integrates directly with leading CRMs and intake tools.

Depending on the integration, Lawbrokr:

  • Creates Contacts, Leads, or Opportunities

  • Pushes full intake data into Notes or Summary fields

  • Includes source attribution and metadata

Lawbrokr does not replace your CRM, it feeds it.

Step 7. Automation Handles Follow Up

Lawbrokr Automations trigger based on intake outcomes.

Automations can:

  • Confirm submissions

  • Follow up on abandoned intakes

  • Send Accepted or Declined messages

  • Request reviews

This ensures consistent communication without manual effort.

Analytics and Optimization

Lawbrokr includes built-in analytics focused on intake performance.

Teams can analyze:

  • Overall conversion rates

  • Funnel-level performance

  • Drop offs and friction points

  • Channel attribution

Optimization is driven by real intake data, not just clicks.

What Lawbrokr Does Not Do

To set clear expectations, Lawbrokr:

  • Does not support document uploads

  • Does not replace client portals

  • Does not function as a chatbot

  • Does not create cases automatically

Lawbrokr is designed to optimize the top of the funnel, not manage cases.

Where Lawbrokr Fits in Your Stack

Lawbrokr works alongside:

  • Websites

  • CRMs

  • Call tracking platforms

  • Chatbots

  • Marketing automation tools

It unifies intake without forcing firms to replace existing systems.

Why Firms Use Lawbrokr

Firms use Lawbrokr to:

  • Increase conversion rates

  • Standardize intake data

  • Improve attribution and reporting

  • Reduce manual intake work

  • Scale marketing without chaos

Lawbrokr creates a single intake layer across all digital touchpoints.

Related Articles

Understanding Funnels in Lawbrokr
Question Types in Lawbrokr
Response Management in Lawbrokr
Analytics and Conversion Tracking
CRM Integrations Overview

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