Who this is for: Intake teams and marketing teams
What this solves: Understanding how Lawbrokr funnels differ from static forms
A Lawbrokr funnel is considered a "folder" or "category" that houses specific workflows for you to build based on the needs and use case of your specific business.
Funnels are designed to:
House workflows
Focus on a specific category
Give the opportunity to create structure for your potential clients and current clients
Funnels can be considered "Public" or "Private"
Public Funnels:
These are typically used to help guide a potential new client into a specific function or use case that they are looking to engage with your firm on
Private Funnels:
These could be used to create "Event Sign Ups" "Feedback Campaigns" or specific use cases that you don't want living on your publicly facing pages like an "Instagram Campaign" that you want to track and analyze data on
Each funnel represents one conversion goal. This keeps reporting clean and optimization simple.
Common mistakes:
Treating funnels like long intake forms
Mixing multiple goals into one funnel
Related articles:
Creating and Managing Question Sets
Understanding Singular Logic in Lawbrokr