Who this is for: Marketing teams
What this solves: Designing questions that improve conversion
Question sets control how information is collected inside a funnel.
Best practices:
Ask only what you need to qualify
Use clear, non-legal language
Limit the number of questions per step
You can reuse question sets across workflows to maintain consistency.
Common mistakes:
Asking for too much information early
Using internal terminology with clients
Related articles:
Lawbrokr Terminology Explained
Your First Funnel, What to Build and Why