Who This Is For
Marketing teams, firm owners, and administrators
What Lawbrokr Ad Manager Is
Lawbrokr Ad Manager is a managed advertising solution built directly into the Lawbrokr platform.
It allows law firms to run and optimize paid advertising campaigns while keeping all intake, attribution, and performance data centralized in Lawbrokr.
Instead of ads living in one system and intake data living in another, Ad Manager brings everything together.
How Lawbrokr Ad Manager Works
Lawbrokr Ad Manager operates using a partnership model.
Lawbrokr acts as an authorized agency partner on your advertising accounts, such as Google Ads, while your firm retains ownership of the account and data.
The workflow typically looks like this:
Lawbrokr is added as an agency partner to your ad account
Campaigns are built and managed through Lawbrokr platform
Ads drive traffic into Lawbrokr funnels, not static forms
All conversion, attribution, and intake data is captured in Lawbrokr
Campaigns are continuously optimized based on real intake performance
This approach ensures advertising decisions are driven by qualified lead data, not just clicks.
Where Your Data Lives
All intake and conversion data generated through Ad Manager lives directly in Lawbrokr.
This includes:
Funnel level conversion data
Source and campaign attribution
Intake responses and outcomes
Lawbrokr does not take ownership of your ad account data. Your firm maintains full access and visibility at all times.
How Optimization Happens
Lawbrokr optimizes ads using actual intake performance, not surface-level metrics.
Optimization decisions are informed by:
Funnel conversion rates
Qualified versus declined responses
Practice area performance
Channel level attribution
Because Lawbrokr controls the intake experience, optimization is not limited to ad copy alone. Funnels, questions, and conversion paths are adjusted to improve results over time.
Lawbrokr as an Agency Partner
When using Ad Manager, Lawbrokr functions as your agency partner.
This means:
Lawbrokr manages and optimizes campaigns on your behalf
You do not need to work with a separate marketing agency for paid ads
Your firm maintains ownership of the ad accounts
Performance is transparent and tied directly to intake outcomes
This model removes the disconnect between marketing execution and intake performance.
Common Mistakes
Expecting Ad Manager to replace all marketing strategy decisions
Comparing results to previous campaigns that used static forms
Judging performance too early without enough intake data
Assuming optimization only applies to ads and not funnels
Best Practices
Align on practice areas and goals before launching campaigns
Allow enough time and data for optimization to occur
Review performance using Lawbrokr reporting, not just ad dashboards
Treat Ad Manager as a long term growth channel, not a short test
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