Who This Is For
Marketing teams, intake teams, and firm administrators
What Lawbrokr Analytics Is
Lawbrokr Analytics is the reporting layer that shows how your intake experiences are performing across channels, funnels, and workflows.
Unlike traditional analytics tools that focus on page views or clicks, Lawbrokr Analytics is built around digital intake performance, conversions, and lead quality.
All data shown in Analytics is tied directly to Lawbrokr activity and responses.
Analytics Overview, Reading the Big Picture
The Overview tab gives you a snapshot of overall performance across your account.
Key metrics include:
Total Visits, the number of users who entered a Lawbrokr experience
Total Responses, the number of completed intake submissions
Live Funnels, how many funnels are currently active
Live Workflows, how many workflows are deployed
This view is best used to understand trends over time rather than daily fluctuations.
How to Analyze the Overview
Compare visits to responses to understand overall conversion performance
Look for spikes or drops over time to identify campaign or channel changes
Use the date range selector to isolate specific periods
This is your starting point before drilling deeper.
Funnel Level Analytics
The Funnels view allows you to analyze performance at the individual funnel level.
For each funnel, you can see:
Total visits
Total responses
Conversion rate
This helps answer questions like:
Which practice areas convert best
Which funnels need optimization
Where traffic is underperforming
How to Use Funnel Data Effectively
Compare funnels within the same practice area
Avoid comparing unrelated practice areas directly
Look at conversion rate trends over time, not just totals
Funnels are where optimization decisions should start.
Workflow and Step Level Insights
Within each funnel, Lawbrokr tracks how users move through the intake experience.
This allows you to understand:
Where users drop off
Which questions cause friction
How completion rates change over time
While Lawbrokr does not use complex branching logic, step-level data helps you refine question wording, order, and length.
How to Think About Drop Offs
Drop offs are not inherently bad.
They help you:
Identify unnecessary questions
Spot confusing language
Balance qualification with conversion
Optimization is about reducing friction without sacrificing lead quality.
Lead Attribution and Channel Performance
The Lead Attribution section shows where your responses are coming from.
Common sources include:
Organic
Google
Facebook
Instagram
This data is powered by Lawbrokr’s attribution tracking and should be used to understand which channels are producing real intake, not just traffic.
How to Use Attribution Data
Compare channel conversion quality, not just volume
Identify channels driving high traffic but low responses
Align ad spend with intake performance
This is especially important for firms running paid campaigns.
Clip and Campaign Performance
For firms using Lawbrokr Clips, Analytics also tracks clip level engagement.
You can see:
Total clicks
Conversion rate per clip
This helps determine which placements or experiences drive the highest quality responses.
Sorting, Filtering, and Time Ranges
Across Analytics, you can:
Sort data from newest to oldest
Filter by funnel or source
Change date ranges to isolate performance periods
These tools allow you to move from high level trends to specific insights quickly.
Downloading Raw Data
Lawbrokr allows you to download all analytics data as a raw CSV.
This includes:
Visits
Responses
Funnel level performance
Attribution data
Raw exports are commonly used for:
Internal reporting
Agency analysis
CRM or BI tools
Exports reflect the filters and date ranges applied at the time of download.
Common Mistakes When Reviewing Analytics
Judging performance on small sample sizes
Comparing unrelated practice areas
Focusing only on traffic instead of responses
Ignoring drop-off data
Expecting analytics to replace intake review
Analytics should inform decisions, not replace human judgment.
Best Practices for Ongoing Analysis
Review Analytics weekly, not daily
Optimize one funnel at a time
Use conversion rate trends, not single data points
Align marketing and intake teams on what success means
Consistent review leads to compounding improvements.
Related Articles
What Is a Good Conversion Rate with Lawbrokr
Tracking Source Attribution with Lawbrokr
How Funnels Work in Lawbrokr
Understanding Qualified Leads and Drop Offs