Who This Is For
Marketing teams, intake teams, and administrators
Understanding Page Outcomes in Lawbrokr
Every Lawbrokr funnel is designed to guide a user toward one of two outcomes:
A successful submission, where the lead completes the intake
A non qualified outcome, where the lead is redirected without submitting
Dead End Pages and Thank You or Submission Pages are how these outcomes are managed.
What a Dead End Page Is
A Dead End Page is a page type used when a lead does not qualify for submission.
Instead of allowing the user to submit an intake, the Dead End Page:
Stops the workflow
Prevents a response from being created
Redirects the user to another Lawbrokr page or an external link
Dead End Pages are commonly used to:
Filter out cases outside your practice areas
Redirect users to helpful resources
Send non-qualified traffic elsewhere without creating noise in your data
No response, notification, or integration is triggered when a Dead End Page is reached.
When to Use a Dead End Page
Dead End Pages are best used when:
A user clearly does not meet intake criteria
You want to avoid cluttering your response inbox
You need to provide guidance instead of collecting data
Examples include jurisdiction mismatches, practice areas you do not handle, or timelines that fall outside your criteria.
Thank You Pages and Submission Pages
A Submission Page, often referred to as a Thank You Page, is the final step of a successful Lawbrokr workflow.
When a user reaches the Submission Page:
The intake is finalized
A response is created
Notifications are sent
Integrations are triggered
Conversion tracking fires
Every funnel must include a Submission Page for a response to be recorded.
Customizing the Thank You Experience
Thank You Pages can be used to:
Set next step expectations
Reinforce trust
Provide follow up instructions
This page appears only after a successful submission and should clearly communicate what happens next.
How Lawbrokr Logic Works
Lawbrokr uses singular logic to control how users move through a funnel.
Logic is applied at the question level and determines what happens based on a user’s response.
Instead of complex branching trees, Lawbrokr encourages simple, intentional logic that supports conversion and clean reporting.
Adding Logic to a Question
To add logic to a question:
Open your funnel or workflow
Click Edit on the specific question
Select Add Logic
Choose the response condition
Define the outcome
Outcomes typically include:
Continuing to the next question
Redirecting to a Dead End Page
Sending the user to a specific page
Logic is evaluated immediately after the question is answered.
Singular Logic Best Practices
Because Lawbrokr logic is singular:
Each question should have one clear purpose
Logic should be used sparingly
Different outcomes are best handled with separate funnels
This approach:
Improves completion rates
Reduces confusion
Keeps analytics clean
Makes optimization easier over time
Common Mistakes
Using Dead End Pages instead of separate funnels for different practice areas
Overusing logic on too many questions
Expecting logic to behave like a chatbot decision tree
Forgetting to include a Submission Page
Best Practices
Use Dead End Pages only for clear disqualification
Always include a Submission Page
Keep logic simple and intentional
Optimize based on drop off and response data
Related Articles
Understanding Workflows in Lawbrokr
Question Types in Lawbrokr
Understanding Qualified Leads and Drop Offs
How Funnels Work in Lawbrokr