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Understanding Automations in Lawbrokr

Updated over 3 weeks ago

Who This Is For

Marketing teams, intake teams, and administrators

What Automations Are in Lawbrokr

Automations in Lawbrokr allow you to trigger actions automatically based on how a user interacts with your intake experience.

Instead of relying on manual follow-up, Automations help ensure that the right message is sent at the right time, based on a specific outcome.

Automations are outcome-driven, not time-based drip campaigns.

How Lawbrokr Automations Work

Each automation is tied to a specific intake event or status.

When that event occurs, Lawbrokr automatically sends the associated email or action without any manual intervention.

Automations are configured by selecting the goal of the automation, which determines when it fires.

Automation Goals Explained

Submitted Response Email

This automation is triggered when a user successfully completes an intake and submits a response.

Common uses:

  • Confirming the submission was received

  • Setting expectations for next steps

  • Providing reassurance and clarity

This email fires immediately after the Submission Page is reached.

Abandoned Workflow Email

This automation is triggered when a user starts an intake but does not complete it.

Common uses:

  • Encouraging users to return and finish

  • Reducing lost opportunities

  • Recovering high-intent leads

Abandoned workflow emails help recapture value without adding pressure.

Accepted Response Email

This automation is triggered when a response is marked as Accepted inside Lawbrokr Response Management.

Common uses:

  • Confirming the firm will move forward

  • Explaining next steps

  • Requesting additional information

This ties intake review directly to automated follow up.

Declined Response Email

This automation is triggered when a response is marked as Declined.

Common uses:

  • Politely informing the user

  • Redirecting to alternative resources

  • Closing the loop professionally

Declined automations help maintain a positive experience even when a lead is not a fit.

Request Google Review Email

This automation is typically triggered after a positive outcome.

Common uses:

  • Requesting a Google review

  • Timing outreach after a successful interaction

  • Improving online reputation

This automation should be used selectively and thoughtfully.

Where Automations Fit in the Intake Process

Automations connect the entire intake journey:

  • Funnel completion

  • Internal review and status updates

  • External communication

They ensure consistency while reducing manual effort for intake teams.

Best Practices for Automations

  • Keep emails short and clear

  • Match tone to the outcome

  • Avoid over-automating sensitive scenarios

  • Review automation triggers regularly

Automations should support human workflows, not replace them.

Common Mistakes

  • Sending the same message for every outcome

  • Forgetting to test automations

  • Over communicating too early

  • Treating automations like marketing newsletters

Automations are functional, not promotional.

How Automations Work with Status Updates

Many automations are tied directly to response statuses.

When a response is updated to Accepted or Declined:

  • The corresponding automation fires

  • No additional action is required

This creates a seamless connection between intake review and follow-up communication.

Related Articles

Understanding Response Management in Lawbrokr
Managing Notifications and Lead Delivery Settings
Using Submission Pages in Lawbrokr
Understanding Workflows in Lawbrokr

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