Who This Is For
Marketing teams, intake teams, and firm administrators
Why Link Placement Matters
Lawbrokr is most effective when it replaces static contact forms everywhere a potential client can reach you.
If Lawbrokr is only linked in one location, you lose consistency, attribution, and conversion opportunities.
Placing Lawbrokr links across all digital assets ensures:
A consistent intake experience
Accurate source attribution
Higher conversion rates
Cleaner reporting
Your Website
Your website is the most important placement.
Best practices:
Replace contact forms with Lawbrokr links
Add Lawbrokr CTAs to practice area pages
Use Lawbrokr links in headers, footers, and CTA buttons
Every page that invites contact should route into Lawbrokr.
Google Business Profile
Your Google Business Profile is a high-intent source.
Best practices:
Add a Lawbrokr link as your primary website or appointment link
Use Lawbrokr links in post CTAs
This captures local search traffic at peak intent.
Meta Platforms, Facebook and Instagram
Lawbrokr links can be used anywhere Meta allows external URLs.
Best practices:
Link Lawbrokr in profile bios
Use Lawbrokr links in ad CTAs
Use Lawbrokr links in promoted posts
This ensures paid and organic traffic land in the same intake flow.
Google Ads
Lawbrokr links should be used as the primary destination for paid search traffic.
Best practices:
Send ad traffic directly to Lawbrokr funnels
Use different funnels for different campaigns or practice areas
Track conversions using the Lawbrokr success event
This allows optimization based on completed intakes, not just clicks.
Avvo and Legal Directories
Legal directories often allow contact or website links.
Best practices:
Replace static contact links with Lawbrokr
Use Lawbrokr for “Contact” or “Consultation” CTAs
This standardizes intake from third party platforms.
LinkedIn traffic is often high trust but lower volume.
Best practices:
Add Lawbrokr links to firm and attorney profiles
Use Lawbrokr links in LinkedIn ads
Include Lawbrokr links in featured sections
This helps convert professional traffic efficiently.
Email Campaigns
Lawbrokr links should be used in all intake-focused emails.
Best practices:
Use Lawbrokr as the primary CTA
Avoid linking to multiple contact options
Maintain consistent messaging
This reduces confusion and drop off.
Other Social and Digital Campaigns
Anywhere a potential client can reach you is a candidate for Lawbrokr.
This includes:
YouTube descriptions
Display ads
Landing pages
Sponsored content
The rule is simple, one firm, one intake experience.
Best Practices for Link Strategy
Use the same funnel across similar channels
Create separate funnels when goals differ
Track performance by source
Review analytics regularly
Consistency drives results.
Common Mistakes
Mixing Lawbrokr with static forms
Sending traffic to generic contact pages
Using different intake experiences per channel
Forgetting to track attribution
Related Articles
Tracking Source Attribution with Lawbrokr
Scaling Intake Across Google, Meta, and Your Website
Understanding Funnels in Lawbrokr
Analytics and Conversion Tracking