ooking to track conversions from your Google Ads or Google Analytics campaigns and better understand the ROI of your marketing efforts?
This guide walks you through how to properly configure Google Ads/Analytics Conversion Tracking inside Lawbrokr.
What You’ll Need Before Getting Started:
- A Google Ads and/or Google Analytics account with conversion tracking set up
- Access to your Lawbrokr Storefront Settings
- (Optional) Help from your internal or external marketing team
Step 1: Create a Conversion Action in Google Ads/Analytics
For Google Ads:
Log into your Google Ads account.
Click Tools & Settings → under “Measurement”, choose Conversions.
Click + New Conversion Action.
Choose Website as the conversion source.
Enter your Storefront URL from Lawbrokr.
Select Lead or Submit lead form as the goal.
Customize the value, count, and attribution model.
For the Event type select “Page load” and for Match when select “URL contains” and for the URL use /success
Click Create and Continue to get your tag.
For Google Analytics 4 (GA4):
Open Google Analytics → Admin → under “Property,” click Events.
Mark your event (e.g., generate_lead or form_submit) as a Conversion.
Use Google Tag Manager or GA4 Measurement ID to connect to Lawbrokr.
Step 2: Choose the Tag Installation Method
Use Google Tag Manager (recommended if you're already using GTM)
Install the tag manually in Lawbrokr
Email the tag to a developer
Step 3: Add the Tracking Code to Lawbrokr
Copy the Global Site Tag (gtag.js) or Google Analytics tracking snippet.
Go to your Lawbrokr Dashboard.
Navigate to Settings → Tracking & Attribution.
Paste the Global Tag in the Header Scripts section.
Paste the Event Snippet or GA4 conversion event in the Conversion Scripts section.
Click Save.
If you're using Tag Manager, add the tags there instead, and skip the manual insertion.
Step 4: Test Your Setup
Use Google’s Tag Assistant or GA4 DebugView to verify the tag fires correctly.
Submit a test lead via your Storefront.
Check Google Ads or Analytics for confirmation of the conversion event.
Troubleshooting Tips
Ensure your Storefront URL matches what’s entered in Google
Confirm that events are firing properly using browser extensions or real-time tracking
Coordinate with your marketing or dev team for advanced setups