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Incomplete/Abandoned Leads?

Updated this week

If you’re seeing incomplete leads inside Lawbrokr (sometimes called abandoned leads), you may be wondering whether you should take action on them, such as changing their stage to Accept, Decline, or Pending, and how that affects analytics.

Good news: in most cases, you don’t need to change anything.

Quick Answer

No, you do not need to update the status of incomplete leads in Lawbrokr.

Incomplete lead statuses are primarily used to support platform automations and internal workflow logic. If a lead did not complete the funnel, there’s typically no benefit to manually changing their stage.

Why You Don’t Need to Update Those Statuses

Lawbrokr includes lead stages like:

  • Pending

  • Accepted

  • Declined

However, for incomplete/abandoned leads:

  • These stages are tied to platform automations

  • Leaving abandoned leads alone does not impact your ability to recover them.

  • Your current recovery workflow (email follow-ups) is the best approach.

Best practice: If you’re already triggering follow-up emails to bring users back and encourage completion, you’re doing it exactly right.

Recommended Best Practice: Use Abandoned Lead Follow-Up Workflows

If someone starts a Lawbrokr funnel but doesn’t finish it, the best way to handle it is:

  1. Trigger an email workflow to follow up.

  2. Encourage them to return and complete the form.

  3. Let the platform track what happens next automatically.

This helps improve conversion rates and re-engage leads without manual effort.

How Incomplete Leads Impact Analytics

Here’s how analytics work when someone abandons a funnel:

If they abandon and do not return

  • They will appear as a Bounced Lead in Analytics.

  • Even if abandoned workflows are enabled, the initial bounce still counts as a bounce.

If they return later and complete the funnel

  • That completed submission will appear as a Conversion

  • This is automatically tracked in your Analytics portal.

  • No manual status updates are needed.

In short: bounce tracking remains accurate, and conversions are still credited correctly when someone returns and submits.

Frequently Asked Questions

Will leaving abandoned leads as-is hurt my analytics?

No. If someone bounces, it will correctly count as a bounced lead. If they return and convert later, it will be counted as a conversion automatically.

Should I mark abandoned leads as Declined?

No. There’s no need to change the stage. Abandoned leads are best handled through re-engagement workflows rather than manual stage updates.

What’s the best way to recover incomplete leads?

Use an abandoned lead automation that follows up via email and directs the lead back to complete the funnel

Need Help Setting Up Abandoned Lead Follow-Ups?

If you want help setting up or improving abandoned lead workflows, contact our team and we’ll help you configure the ideal follow-up sequence.

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