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AI Assistant: How To Create And Edit The Prompts
AI Assistant: How To Create And Edit The Prompts

Explore how to create and edit the prompts used by the AI Assistant to create company summaries, intros, and subject lines

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Introduction

The effectiveness of AI, particularly in lead generation, is significantly influenced by how prompts are designed. Customizing prompts to include specific contexts or instructions can greatly enhance the AI's output.

This article will walk you through some more advanced options that come with the AI Assistant feature.

Why are customized prompts important?

Regularly review and update the prompts used in the AI Assistant to ensure they align with the specific needs of each business or industry. This might involve tailoring the language or structure of the AI's responses.

Why is personalization vital to responses?

Making AI-generated responses more personal and relevant to the specific business or industry improves engagement. Incorporate unique business details or industry-specific references in prompts to make the AI's responses more personalized and appealing to the recipient.

Does formatting the prompts correctly affect the outcome?

Correct formatting (like paragraph spacing) and keeping responses concise are crucial for clarity and effectiveness. Define clear formatting guidelines in prompts, such as line breaks and paragraph limits. Also, specify character or word count limits to maintain conciseness.

Why experimentation and adjustment are important

Continuous experimentation with different prompt structures can lead to better results.

Regularly test different prompt configurations and analyze the outcomes. Adjust the prompts based on what works best regarding response quality and engagement.

Campaign and Companywide Settings

The AI Assistant allows for both companywide prompt settings and campaign-specific customizations. Utilize the tool's flexibility to set general companywide prompts while customizing prompts for specific campaigns or client profiles. This approach caters to both broad and niche requirements.

Does utilizing proper AI etiquette affect the quality of responses?

Even though AI is a machine, using polite language (like 'please') in prompts can have a psychological impact on how users interact with the tool. Incorporate polite and human-like language in prompts to create a more user-friendly and engaging interaction with the AI tool.

Feedback and Improvement Loop

Actively seeking feedback on AI responses and making necessary adjustments is important for continuous improvement. Monitor the performance of AI-generated content and gather feedback. Use this information to refine prompts and enhance the AI's output quality.

Custom Prompt Examples

Below are two custom prompt examples to help demonstrate how custom prompts can be written. Feel free copy/paste these into a new custom prompt or modify them to fit your needs.

The Award and Details prompt:

Acting as a world class market research firm, Do your own research using the web and provided data. Please provide a summary of the company in bullet points. Looking at the #website and connected 'About Us' page, and linkedin profile (if available), summarize the following information about this company: •What the company does: [Your instruction here]•Interesting notes about the company: [Your instruction here]•How long the company has been in business and who the founders are: [Your instruction here] •notable achievements about the company including any awards won: [Your instruction here] •Company case studies or success stories listed: [Your instruction here]•In the final bullet point, please give advice on the best way that our company #businessName could be useful for them, because we sell #businessDescription. Please make sure each piece of information is presented with a dot (•) in the response.

The "I Noticed" prompt:

​Analyze the business and industry of the client #website . Reply in first person for example, "I noticed". Begin your reply with "I noticed" and then go into the remainder of the reply. Reply with only two sentences, noting something unique about their specific business, related to their industry or website, achievements or specific areas of note from their site. Keep the language casual, yet professional. Avoid complicated wording. Format the reply as a human would make as a personal comment about their business or site Specifically comment on any awards or notable acheivements of the business. Keep the text in two clear sentences and don't include subject, do not reply with 'I hope this finds you well'. Refer to the site as 'your site' and refer to the business as 'your business'

Conclusion

In summary, the effective use of AI in lead generation hinges on carefully crafted and continuously updated personalized, concise, and user-friendly prompts. Experimentation and regular feedback are key to refining these prompts for optimal performance.

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