How can I setup Double Opt In?
Sam Mahboob avatar
Written by Sam Mahboob
Updated over a week ago

Double Opt In is a process wherein a contact makes a request to opt in; however, by default they are opted out of marketing email communication until they receive an email and confirm their signup.

One advantage of the double opt-in process is that you'll know the email address is for a valid, monitored inbox. We recommend double opt-in for companies who aren't focused on audience growth, or who have had low open rates or abuse complaints in the past.

Companies may also decide to use a double opt-in process to satisfy regulations that may apply in the particular market or country in which they operate.

You can learn about setting up Double Opt In in our documentation here.

Did this answer your question?