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SFDC Campaign Filters VS SFDC Campaign Actions

Ethan Wilson avatar
Written by Ethan Wilson
Updated over 9 months ago

SFDC Campaign Filters :

  • Criteria used to select prospects based on their association with SFDC Campaigns or specific attributes within those campaigns.

  • Primarily used for segmenting and targeting prospects within marketing automation workflows.

  • Use cases: Usually in prospect segmentation based on their Job title, campaign status , geo location ... etc.

SFDC Campaign Actions:

  • Set of actions that can be performed on prospects based on their interaction with SFDC Campaigns.

  • Designed to automate marketing tasks based on prospect behavior within SFDC Campaigns.

  • Use cases: automatically adding prospects to SFDC Campaigns or changing their status within those campaigns

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