We know. You want to get better results with Facebook Ads. It's not enough just having eye-catching creatives and compelling copy to get you closer to succeed with your ad campaigns. In order to improve your ads reach to your potential clients, you must have an optimized set of configurations in your ads campaign. No, it doesn't mean you have to be a digital marketing expert to do so, we made this article to show you how you should structure your different accounts and campaigns to get the best results with Leadza.

You just started your own business, you're good to go and get those sells, but then comes that moment when you have to start with Facebook Ads. There are so many things to learn and tweek, it looks so complicated you just don't know where to start. It's ok, we've been there too.

Here below we show you how to achieve an outstanding performance by having the right campaign settings:

First things first

Stop! Don't continue that design for your ad. Before getting down to ads visuals and text, your have to set up these important allies according to your needs for each campaign. Just follow these steps below!

  • Set up Facebook's Pixel

Is a piece of code you place into your website, which sends valuable data to your Facebook Ads account. Don't worry, there's no need for being a developer to do it, after you have Facebook's Pixel working it can do some important things for you:

1) Tracking conversions - It will count how many people completed certain actions within your website / app, such as visit, purchase, subscribe to your newsletter, add a product to cart, and so on. And then you can adapt your campaign settings according to the results you're seeing.

2) Optimizing ads - As a consequence of the first, Facebook will be able to improve your ads. Hence, you can show them to more people that are likely to convert, by creating loookalike audiences following similar characteristics of those who have already made a conversion. 

3)  Creating retargeting ads - You will have all the necessary information to direct your ads to those who have already interacted with you in some way. Facebook will be able to tell if a group of people which similar interests that isn't part of your audience segments is interacting with you, then you can include them in your ads campaign strategy.

  • Meet Facebook SDK 

Once you had your Facebook's Pixel working the next thing you must do is to set up the Facebook Software Development Kit. Again, do not worry about this, it isn't rocket science, but it will help you send data to Facebook Ads to get insights (views, app downloads, demographics..., etc).

You can combine this information with Facebook's Pixel retargeting tools to adjust your campaigns and get even closer to your potential clients. We recommend you to enable users to easily login using their Facebook account, making your onboarding easier.

  • Use MMP 

If you're advertising app installs the Mobile Measurement Partners will be your lifesavers. Once you set up the MMP they provide you with deeper ad insights, including: attribution, lifetime value, downstream conversions, ROI, and analysis across acquisition channels.

Just remember that you must be sure to not combine SDK and MMP, as sending events to Facebook through both could very likely result in a duplication of events.

Ok, now that you've reviewed a bit of important tools you need to use - let's take actions!

How to structure your campaigns powerfully

From now on, our advice for you is to have set up the previous tools available to obtain information. Now let's see how to set your campaigns:

  • Campaign 1 - Prospecting 

The focus here will be getting leads or prospects to your product. Follow these guidelines to set up your campaign for that purpose. 

  1. Objective: Catalogue sales / Web Site Conversions
  2. Use Budget Optimization (relevant if you are not using 3rd. party tools to optimize your budget, as it may interfere)
  • Campaign 2 - Remarketing 
  1. Objective: Catalogue sales / Web Site Conversions
  2. Use Budget Optimization (again, relevant if you are not using 3rd. party tools to optimize your budget, as it may interfere)
  • Campaign 3 - App Installs
  1. Objective: App Installs
  2. Use Budget Optimization
  • Campaign 4 - Branding
  1. Objective: Reach (Auction) 
  2. Use Budget Optimization 
  3. Frequency - 3 + 

If you're targeting a broad audience it's convenient to keep in mind to exclude your current custumers, then do some segmentation work based on gender, location and age. We recommend you to use deep links in your ads for this one, so you can send people to a specific piece of content within your app. It's a good way to catch people's attention at the first click.

On the other side, if your audiece is more defined, you can use video or carousel formats to your ads to get those convertions. Showing dynamic content to people who's already interested in your product can help you sell more while expanding your audience.

Keep in mind that every ad campaign is unique in some way, so it's important to have clear objectives in order to set your ads settings properly. n the charts above there are a few things to look at when you're structuring your campaigns to get the best performance with Leadza from the first try.

This are our 5 most common questions:

What is a suggestion?
What is the Dashboard?
What is an Optimization Setting?
What can Leadza do?
Can I set up several optimizations at the same time?

If you need any help with this or other questios please go to our FAQ

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