Our listing revenue data helps answer this critical question by showing you the average earnings for booked listings in the market each month. Here’s how we calculate it:
Avg. Listing Revenue = Total revenue earned by every STR in a month
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Number of unique listings with a booking in a month
Note: Revenue figures include cleaning fees and any host discounts applied. OTA service fees are excluded.
Looking at the data over several years gives you a massive edge in planning your year:
Master Your Cash Flow: Knowing the average revenue you could expect to earn each month and when the "lean months" are, allows you to budget for expenses and plan maintenance during the off-season without any surprises.
Identify Reliable Peaks: Historical data confirms if a massive revenue month was a one-time fluke (like a major conference or sporting event) or a dependable heartbeat you can count on every year.
Taking a look at a sample chart from Orlando, Florida, we can see a destination with high earning potential and very predictable seasonal rhythms:
The March Peak: March is the undisputed revenue champion in Orlando, with average monthly earnings consistently spiking to roughly $5,300–$5,400. This is the peak of spring break when demand is highest and travelers are willing to pay a premium.
The Summer Surge: Following the spring rush, June and July brings a second wind, with average revenue climbing back above $4,000. This second peak is driven by families flocking to the theme parks during summer vacation.
The September Breather: Just like clockwork, September marks the lowest revenue point of the year, dipping to approximately $2,800. While this is the quietest month, knowing it’s coming allows you to adjust your pricing early, or schedule renovations during the lull.
Healthy Year-Over-Year Growth: Looking at revenue over multiple years helps you see where the market is headed. In 2025, most months saw revenue growth year over year, with fall seeing the biggest increase. Revenue growth is a positive sign for investors, since it usually means occupancy, nightly rates, or both are trending upward in the market.
Revenue Pro Tips
To get a realistic sense of your earning potential, use the filters to narrow the performance data to properties that truly match your niche—by bedroom count, property type, price tier, review score, availability, amenities, and more. The more specific you are, the closer you’ll get to a revenue range that reflects what you could actually earn.
Seasonal properties often generate very different revenue than those available year round. Homes with higher review scores typically outperform lower rated properties. And amenities matter—a property with a private pool, for example, may command significantly more revenue than one without. Filtering allows you to move beyond broad market averages and base your decisions on data that actually reflects your property and strategy.
Keep in mind that when it comes to STR markets, location is everything. While the market average gives you the baseline, properties right next to major attractions (like Disney World in Orlando’s case) often see much stronger revenue performance than the market average. Use our heatmaps and submarket rankings to understand what neighborhoods offer the greatest revenue opportunity.