Think of Revenue by Percentile as the performance leaderboard for your market. While the average revenue tells you what’s happening in the middle of the pack, these percentiles show you the full range.
Note: Revenue figures include cleaning fees and any host discounts applied. OTA service fees are excluded.
Knowing where the top earners sit helps you set realistic targets and decide how much to invest in your property:
The 50th Percentile (Median): This is your baseline. It represents the middle of the market. If you’re an "average" host with a standard listing, this is what you can expect to earn.
The 75th and 90th Percentiles: These are the "pro" tiers. Listings in the 90th percentile represent the top 10% of earners in the market—the best-in-class properties with professional photography, premium amenities, and top-tier guest reviews. Aiming for the 75th percentile is often the sweet spot for serious investors who want to outperform the average without the massive overhead of an ultra-luxury estate.
The 25th Percentile: These are often budget-friendly listings or part-time hosts who only open their doors occasionally. If your property is older or farther from main attractions, you might use this figure for a conservative worst-case estimate.
Taking a look at Revenue by Percentile in Orlando, Florida, we can see a significant gap between the “average” and the “elite” performers:
The Elite Ceiling (90th Percentile): The top 10% of Orlando listings (dark blue) are hitting incredible peaks, reaching nearly $10,000 per month during the March rush. This huge gap between the 90th and 75th percentiles shows that there is a massive reward for properties that go the extra mile with hidden revenue boosters like themed rooms or high-end amenities.
The Consistent 75th Percentile: Properties in the 75th percentile (pink) maintain a strong, steady lead over the median, rarely dipping below $3,500 even in the quietest months. This level of performance usually comes from an aggressive pricing strategy and high-quality listing management.
A Widening Gap in Peak Season: Notice how the lines pull apart in March and July. During high-demand months, the top earners are able to push their rates much higher than the rest of the market, while the 25th percentile sees a much smaller revenue bump.
Revenue by Percentile Pro Tip:
To get a realistic idea of what you could earn, use the filters to narrow the data down to properties that actually look like yours—same bedroom count, property type, amenities, availability, and review score. The closer the match, the more accurate your revenue range will be.
Then take a look at the 90th percentile line for your niche. If you notice that properties at the 90th percentile are earning way more than the median (or even double in some months), that’s a big clue. It usually means higher-end features—like a private pool, hot tub, or premium finishes—are helping those properties land in that top tier. If that’s a gap you’d like to close, it might be worth considering an investment in upgrades and luxury amenities to boost your earning potential.