Average Daily Rate (ADR) is a key metric for understanding how much revenue short term rental properties are earning per booked night. Our ADR chart provides the average nightly revenue earned by hosts each month.
Note: Revenue figures include cleaning fees and any host discounts applied. OTA service fees are excluded.
Avg. Daily Rate = Total revenue earned over a period of time
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Total number of nights booked over a period of time
Let’s say total revenue earned by all short term rentals in a market was $10,000 in June and there were 100 nights booked. The market ADR for June would be $10,000 ÷ 100 = $100.
You can use the same formula to calculate ADR performance for an individual property. If a property earned $5000 in total revenue in June and 17 nights were booked, the property’s ADR for June would be $5000 ÷ 17 = $294.
Looking at how monthly ADRs change over time can offer insight into how rates change in a market in response to supply or demand. During peak travel season, ADRs are likely to be significantly higher than during off seasons.
While a one year snapshot shows you what happened, looking at ADR over several years can help you diagnose why it happened and where it’s going:
Pricing Power Trends: By comparing monthly ADRs year-over-year (YoY), you can see if your market has pricing power. If rates are climbing YoY, it’s a strong sign of growing demand. If they’re dipping, it might mean new supply is forcing hosts to lower prices to stay competitive.
Spotting Real Peaks: Multi-year data helps you distinguish a permanent shift in market value from a one-time event. You can confirm if that high March rate is a reliable heartbeat you can bank on every spring.
Inflation & Demand Adjustments: Seeing three years of lines allows you to track how the market is responding to broader economic changes, helping you set a more resilient pricing strategy.
Let’s take a look at this sample chart from Orlando, Florida:
Peak-Season Premium: Orlando hits its peak pricing in March, where ADRs consistently climb to the $250–$275 range. This is when demand is highest, and hosts can maximize their nightly rates for the spring break crowd.
The Shoulder Season Dip: Just like the occupancy and revenue charts, ADR takes a noticeable dive in September, hitting its lowest point around $200. This is a clear signal to adjust your expectations (and your automated pricing) for the post-summer lull.
Consistent Pricing: Notice how the lines for all three years follow the same general shape. This consistency means you can set your pricing strategy months in advance with high confidence in the market's seasonal behavior.
YoY Growth Trends: Even though overall rate patterns have looked pretty similar across all three years, it’s still worth paying attention to the smaller shifts in the data. When you compare monthly ADR trends in 2025 to 2024, hosts were able to charge higher nightly rates year over year in the fall (October through December). But in March, April, July, August, and September, ADRs were actually lower than the year before. This suggests hosts had more pricing power in the fall — likely driven by stronger demand — but lost some of that leverage in parts of the spring and summer, when softer occupancy probably pushed rates down. Keeping an eye on how rates are shifting in different months can help you benchmark your performance and manage future expectations.
ADR Pro Tip: Don't Price in a Vacuum
To get the most value from this data, use the formula above to calculate your property’s monthly ADR performance. Then use our bedroom count, price tier, property review score, and amenity filters to see the average nightly rates for comparable listings. This makes it easier to benchmark your pricing so you can be confident you are not leaving money on the table or pricing yourself above what the market supports. You can also see whether your property rates are following the same ups and downs as the broader market.
Keep in mind that when it comes to STR markets, location is everything. While the market average gives you the baseline, properties right next to major attractions (like Disney World in Orlando’s case) are often able to charge much higher rates than the market average. Use our heatmaps and submarket rankings to understand what neighborhoods have the highest average nightly rates.