Think of the Average Daily Rate (ADR) by Day as the most granular thermometer for your market’s pricing. While monthly averages give you the broad strokes, this chart tracks the nightly revenue earned for every single day over the last year, showing you exactly how much guests are willing to pay for a Tuesday night versus a Saturday holiday.
Note: Revenue figures include cleaning fees and any host discounts applied. OTA service fees are excluded.
Getting down into the day-to-day details helps you move from being a passive observer to a proactive strategist:
The Weekend Premium: In almost every market, you’ll see sharp spikes that represent higher weekend rates. Understanding the typical gap between a weekday and a weekend allows you to set smarter minimum stay policies and dynamic pricing rules.
Event & Holiday Spikes: This chart acts as a historical diary of the market’s biggest moments. You can clearly see the nights when ADR skyrocketed due to holidays, festivals, or major local events, helping you circle those dates on your calendar for next year.
Seasonal Shifts in Real Time: You can watch exactly when the peak season pricing begins to cool off and when the shoulder season bargains start, allowing you to stay ahead of the curve with your own rate adjustments.
Looking at a sample chart from Orlando, Florida, we can see that Orlando’s market is highly reactive to both the calendar and the weekly travel cycle:
Summer Travel Peak: Notice the climb starting in May and continuing through June and July, where ADRs consistently pushed toward the $280/night mark. This represents the spring and summer family rush, where high demand allows hosts to maintain premium pricing for weeks at a time.
Holiday Spikes: Look at the dramatic jump in late November and December. Rates surged back up as travelers flocked to Orlando for the holiday season, proving that even after the summer heat fades, the winter holidays are prime earning opportunities.
The Weekday & Weekend Pattern: Throughout the year, you can see a pattern of weekend spikes followed by weekday dips, signaling that guests are consistently paying a premium for those high-demand Friday and Saturday stays.
The September Floor: The chart hits its deepest valleys in late September and early October, with some nights dipping as low as $175. This is the market’s quietest period, and the data shows that hosts must significantly drop rates during these weeks to capture the lower volume of travelers.
ADR Pro Tip:
To truly master your pricing, use our filters to compare your nightly rates with properties that have the same number of bedrooms and have similar review scores and amenities. If you see that 4-bedroom homes with private pools are hitting $300 spikes on weekends while you’re staying at $240, you may be underpriced. Filtering allows you to see if your performance is leading or lagging behind in your specific niche.