While Average Daily Rate (ADR) gives you a snapshot of what everyone is charging (including that brand-new mansion that just listed for $1,000 a night), the Repeat Rent Index (RRI) filters out those new arrivals to show you how rates are moving for established properties like yours.
Knowing the "why" behind rate changes helps you benchmark your own performance more accurately:
True Market Trends: RRI acts like the Case-Shiller index for home values; it tracks the price of the same listings over time. This removes the noise of new supply and reveals if existing hosts actually have the power to raise their rates.
Decoding the Gap: If ADR growth is higher than RRI growth, it’s a sign that expensive new inventory is skewing the market average upward. Conversely, if RRI growth is higher, it means established hosts are successfully raising prices while new listings are likely undercutting the market to get their first bookings.
Realistic Benchmarking: Comparing your rate growth to the RRI instead of the ADR ensures you aren't feeling "behind" just because a few luxury listings entered your zip code and inflated the market-wide average.
Let’s take a look at this sample chart from Orlando, Florida:
The 2022 Pricing Bubble: Notice the massive spike in early 2022 where ADR (blue) hit +26% growth, but RRI (pink) peaked much lower at around +15%. This gap shows that while the "market average" was skyrocketing, a huge portion of that growth was driven by a wave of premium new listings entering the market, not necessarily by every host raising their rates by 26%.
Stabilizing Post-Pandemic: Through 2023 and early 2024, the lines crossed into negative territory. Interestingly, ADR dipped deeper than RRI, suggesting that new inventory was entering at much lower price points, which "dragged down" the market average, even while established hosts (RRI) kept their pricing relatively stable.
Current Market Resilience: Looking at the most recent 2025 data, both lines have converged. This shows Orlando has reached a healthy equilibrium where the price of new inventory is finally matching the price of established homes.
Seasonal Synchronization: Notice how the two lines mirror each other's wiggles. This confirms that both new and old listings in Orlando are synced to the same theme-park-driven demand cycles—everyone raises and lowers their rates around the same time.
ADR vs. RRI Pro Tip
Use this chart to justify your own rate hikes. If you see RRI growth is positive but your own rates have been flat, it’s a clear signal that your neighbors are successfully charging more for the same product, and it might be time for you to follow suit.