Guest Future Reservation Behavior measures the velocity of your market by tracking exactly when bookings for future dates were made. While total bookings tell you if a date is popular, this data tells you when that popularity hit. By breaking down reservations into recent windows—the last 7, 30, or 60 days—you can see if demand for a specific date is a slow build or a sudden surge.
Analyzing this booking velocity helps you fine-tune your pricing strategy in real-time:
Identify Accelerating Demand: A high number of bookings made in the last 7 days is a "red alert" that demand is heating up right now. This is your signal to make sure you are priced optimally to capture demand.
Spot Early Bird Trends: A large share of bookings happening 30 or 60 days out usually means many reservations were made early. This can give you an indication of what periods are attracting early bookers. While you may not have gotten booked in the earlier window, bookings are still likely to come in, so you should keep an eye on how this year’s booking pace compares to last year when adjusting prices.
Understand Market Depth: Dates with a high volume of "All Time" bookings are your highest-demand dates. A high volume of bookings for near term dates is commonplace but if there are dates far into the future that are seeing spikes in bookings, those are the dates where you should be most protective of your pricing.
Let’s take a look at this sample chart from Orlando, Florida:
Bookings are Highest in the Near Term: Looking at bookings for the next 180 days, bookings are currently highest for dates in the near term. February, March, and April have significantly more total bookings than May through August indicating that most guests that have booked future dates have been focused on securing stays for the next two months.
Last 7 Day Bookings: Bookings in the last seven days are also concentrated to near term dates. Dates for the next month see the biggest chunks of light blue indicating that many of the bookings that have happened in the last 7 days have been for stays that will happen within the next few weeks. If you’re a host that still has available nights in the next two weeks, this would be the time to make sure you are priced optimally to capture demand.
Demand Spikes for Holidays and Spring Break: Bookings tend to be highest for dates that are closest but when you see a spike in bookings for calendar dates further out into the future, that’s usually an indication that demand is high and a signal for you to raise your rates if you are not booked. If we look at demand around May 23, we can see that there’s a spike in bookings driven by Memorial Day weekend. We can also see that bookings for the last week of March and the first week of April are high for both weekdays and weekends, which is not the case for most weeks. Hosts who are hoping to optimize their revenue during these high demand weeks should optimize their pricing and consider adjusting their minimum stay policies to maximize occupancy.