When creating your account, you will have to fill in some basic information about your account. You can reach this page during signing up, from the getting started page, or the accounts page (From the navigation bar). Here are the steps starting with the first one, setup
Account Setup - Freelance instructor, or a business (School, university, or academy)
Learning Space - The name of your account
Tagline - A brief description about your organization or yourself
Access - To give the ability to anyone to join your account, or strictly to invited members
Next Steps: